A niche market is a portion of a market segment, which is composed of a small group (either individuals or companies) that has certain common characteristics and needs.It is important not to confuse the concept of market niche with that of groups created through market segmentation . The latter tend to be larger and more complex when they are identified. An example to differentiate between niche and market segment is the case of a bakery, where the market segment would be the people who consume bread and a niche market could be people who consume wholemeal bread.
Companies usually seek a specific market niche to be able to direct each of the products in which they work. Normally, market niches have characteristics for which they are considered as such. They are small and identifiable groups by their customs or behaviors, which share similar needs and preferences and which do not yet have (or there are few) providers that provide them with the goods or services that satisfy them in any particular need.
Thanks to the operation through the search of niche markets, it is possible to save time and resources, since they are oriented to the selected niche in question and it will only be necessary to create a personalized sales plan instead of carrying out a large advertising campaign that be massive and, therefore, expensive.
Not necessarily to go to a more select or small part of the market there will be lower revenues or sales. Many companies regularly obtain great results by operating in this way and focusing their operation and production towards niche markets chosen in relation to their product.
Getting the favor of a niche market composed of identified consumers and with select tastes can be a good way to obtain recognition and success for small, medium and large corporations. For this, the importance of specialization at the time of the production and development of their products would come into play.
Competitive market through 5 examples of niche market
In a competitive market like the current one, there are still untapped businesses . The needs of the market leave small spaces in which it is still possible to find a business opportunity . Betting on a niche strategy can make you succeed in business if you have vision for it. As an aid we present you 5 examples of profitable niche market , which will help you find your own.
What is the niche market strategy?
A niche market is a portion of a market segment in which the individuals that form it have characteristics and homogeneous needs that are not yet fully covered by the market supply.
A niche market strategy is called all the necessary steps to explore the needs of the market in a specific area and find the right niche for a business opportunity, as well as the subsequent work to create and grow a business in that niche. With the 5 examples of market niches that you will see later you will be able to understand it better.
How a niche market should be to make it interesting for a business
● A niche market must reach a very segmented audience . It must encompass a relatively small group of people, entities or companies.
● It must have an adequate size to be able to offer the profitability that is expected of a business. A lot of segmentation but with enough public. And that this has real interest and economic capacity to become a business client. Moreover, the ideal is that this segmentation or specialization means that your target audience is willing to pay more for it. ● It must be the fraction or specialization of an existing and profitable market segment .
● It can start from the interest to give solution to a specific or specialized demand that a smaller group of people or companies requests within a wider market segment that already exists and is profitable.
● Be a market of free competition . You will see later with the 5 examples of niche market the practical part of these key points.
Main challenges of a niche market strategy
● Find the right niche market to develop your business. If it were simple, that hole would probably not exist without exploding.
● Find the way to put it into practice. In some businesses, market hyper-segmentation can mean that there are no suppliers to cover the needs of the market. One of the challenges is to turn a brilliant idea into reality .
● Reach your target audience In the niche market advertising strategy , it will not always be easy to access this hyper segmentation of the market. Although current tools such as Facebook Ads or Instagram Ads , among others, make it easier to do so thanks to the hyper-segmentation that your ads allow. The online marketing is critical to reach niches and micro – niches case of online business or offline .
5 examples of profitable niche markets
Rural hotel pet friendly only for adults
The most important economic sector is tourism . However there are still profitable market niches without exploding in it. The pet-friendly urban hotel for adults only is an example. It is aimed at a very segmented audience : adults who want to stay in a hotel in a rural setting without the presence of families with children, but want to be able to take their pets with them.
● It has an adequate market size as more and more households live in one or more pets. In hotels that admit dogs there are usually many restrictions for them: there is a limit of 1 or 2 per room, in many cases also of weight, animals can not remain alone in the rooms or access common areas such as living rooms, dining rooms or areas pool.
● It is the fraction of a segment already existing in the market, rural hotels for adults only.
● It gives solution to a specific demand . Pet owners who want to go on vacation and encounter problems like they have nowhere to leave these while eating or dining.
● The client is willing to pay more to be able to leave their pet in a nursery at the hotel, so that they can stay in a dining area with water, food and surveillance, with fun and leisure options that owners and owners can share. pets.
● It is a market of free competition . Among the remnants of this niche market example, offer an attractive variety of shared leisure options (person-pet) that will attract potential customers. For example, excursions where pets do not have access restrictions, swimming pool with delimited areas for each client-couple and their pets, sports areas such as agility …
Water sport camp for adults with reduced mobility
The second of the 5 examples of niche markets is a water sports camp business for adults with mobility limitations . ● Hyper segmentation with adults interested in practicing water sports and suffering from limited physical problems in mobility.
● It has an adequate size . Unfortunately, there are many people with reduced mobility problems who also have external restrictions when they want to enjoy active leisure. Even more in coastal areas or in swamps.
● It provides a solution to the demand for active leisure in the water of people classified as physically disabled, who in conventional businesses do not know how to attend or are not prepared for it.
● It is the fraction of an existing segment. The holiday accommodation for adults with problems of reduced mobility or physical disabilities.
● It is profitable and people can be willing to pay to enjoy their holidays or weekends of sports such as sailing or snorkeling.
● It is, of course, a market of free competition . The main challenge of this second of the 5 examples of niche market, is to find qualified personnel for water leisure activities with people with reduced mobility.
Adventure sports club for singles looking for a partner
The third of the 5 examples of niche market is an adventure sports club for singles looking for a partner.
● Hypersegmentation of people who are looking for a partner and are lovers of adventure sports .
● Appropriate size. It is a type of leisure that many people share, although when practicing alone or in small groups, it is difficult to find a couple interested in that area.
● Fragments a segment that exists, is profitable and is growing , that of the companies of search of couple.
● It is profitable and people are willing to pay more to find the love and company they want without sacrificing a lifestyle and dedication of leisure and money for those who enjoy adventure sports.
● It is free competition . The main challenge is customer loyalty . Once a stable coupleis formed , two clients are lost, although they will be the best prescribers of the business.
Pet daycare for exotic animals
This quarter of the 5 examples of niche markets can be very successful in certain geographical areas .
● Hypersegmentation. Owners of exotic pets that at any given time need to leave them in the care of others (for trips, hospital admission …).
● Appropriate size. The homes with legal exotic pets are in full growth .
● Fragments an existing segment. Pet day care centers, here with a specialization in exotic animals .
● It is profitable and gives solution to a demand. There are owners of agapornis, reptiles and other exotic animals that at specific moments need to leave someone in the care of their pet who knows how to provide the precise care and can not find it and willing to pay for it.
● The competition is free . The main challenge is to comply with current regulations in the autonomous community in which it operates, and find specialized personnel in the care and attention to exotic animals.
Advice and legal assistance to PPP owners
● Hypersegmentation from the owners of dogs qualified as PPP (potentially dangerous dogs).
● Appropriate size. You just have to take a walk through any city or access a veterinary clinic to verify that it is a growing segment .
● Fragments an existing segment of legal advice and assistance .
● It is profitable and gives solution to a demand. Being subject to specific regulations that vary in the different Autonomous Regions and at the municipal level, the owners of these animals usually have many doubts to comply with the law and not receive large fines. Especially when they move to live or vacation to another municipality.
● It is free competition . These 5 examples of market niche can help you find the right one to develop your business .
6 Tools to Find a Profitable Market Niche
Finding anuntapped market nicheto develop a business is the philosopher’s stone sought by all entrepreneurs.Finding an innovative ideawithin a market with opportunities and demand is the goal of any company or entrepreneur.But … is it possible tofind a profitable market nicheat this point in life?Is not everything invented?Why am I going to find it?Well, we go in parts, in the first place there are market niches little exploited, they have existed and they will always exist.As the society in which we live advances, new needs are created, we need products and services that we did not need before and therefore, others become obsolete.So answering those questions in order, I’ll tell you that … Yes, it’s possible to find niche markets without exploding … No, it’s not all invented … and you can also find a market niche or in another country, because in this post, I’ll tell you how to do it and I’ll give you6 toolsthat you can use right now.If you find it interesting, keep reading, I have a lot to tell you.Index of contents
Characteristics of a profitable niche market
At this point, I will move on fromthe definition of a niche marketand all that, but I do want to highlight, from my point of view, what are the most important characteristics of a profitable market niche.There are the 4 that I consider fundamental, in order tobuild a profitable business.
● It must be a sufficiently large niche to be able to derive a business from it. The fashion for astronauts for example, I’m not worth it, because they are few and I do not have access to them.
● The demand for that market niche is increasing. For example, I would not get into the business of typewriters… we will see very simple tools to check the trend of that sector.
● There is some competition, that is, there is already a market, even if it is small, of clients that spend money on it. This, although it goes against logic, means that there is already who pays and therefore, it is possible that there is business.
● It is important tocount on the team, with someone who understands the sector.The ideal is that you are the one who knows the sector, but if not, your team must have someone who knows what is reliable.The first company that I assembled, is from the pet industry, and although I had no experience, my partner was an expert with many years of experience.In fact, it is she who continues with the company at present.
6 Tools to find a business niche for your next Startup
Well, we go directly to what I have promised you, the 6 tools to find a profitable market niche to start your business.SEE ALSO: GR Innokabi’s FREE Masterclass to find a Profitable Business IDEA】I will tell you 6 ways that we use inInnokabi,but they are not isolated tools, but we use them in combination of each other, in order to get the most out of them.The truth is that they give us very good results, so I hope you will too.In return, I wait for your comments at the end of the postThe 6 ways that I have selected for this post, are:
● Your professional experience and your day to day
● Google Correlate
● Trends in reference websites
● BetalistWe start …
1. How to find a profitable niche market, based on your experience and your day to day
It is curious but many ofthe great business ideas, and the largest companies of today, have been born tosolve a problem of entrepreneurs.The professional experience of each person is a great source of ideas.Many things happen to entrepreneurs, many, sometimes more than they would like, but that also leads to a constant boiling of their minds, in search of profitable business ideas.Masterclass Free Discover a business idea and how to launch itAlthough now you do not know where to startI ADD TO SEE THE SESSIONAn example of abusiness idea born from a problem isDropbox.According to its founder, he was born because one day he forgot his USB stick at home when he was already taking the train at the station.He thought that it would be perfect to be able to share all the files in a network, without having to carry over his memory.In 2008, Dropbox was born.Airbnbemerged in San Francisco as aresult of the need of its founders, because they needed extra money to pay their rent and just at that moment they learned that there was a design event in their city that had saturated all the hotels in the area.Thus was born the first advertisement, which rented three portable beds in his own house and was the beginning of a company valued at 7,200 million euros.(according to TPG that has just entered its shareholding)InInnokabi, we never tire of repeating that the success of a business idea lies infinding a problem worthy of being solved, so in your day to day life, what problems do you encounter?It does not matter if you are a nurse, teacher, director of a multinational or street sweeper, surely in your day to day there are a lot of things that you would like to improve … and they can be the germ of a great company.We go with the second tool that personally, I like a lot.
2. How to use Google Correlate to find your niche business
This tool seems very, very interesting to me.Access from here to Google Correlateand when you sign in, select the country in which you want to search from the menu on the right, because by default the United States appears.The interesting thing is to know a term that is currently fashionable.Example market niche:I want to find profitable innovative businesses.For that, I consulted the term Thermomix.WhatGoogle Correlate doesis find terms that have a user search activity similar to Thermomix.What happens is that some of those terms are relative to recipes or the thermomix machine itself, but it may happen that others have nothing to do with it.In this case, the word Thermomix, we see that it has a graph of searches that is increasing, so it is an interesting term, and we also see that the correlation with terms like chicken, cake or covers, is very high.We see it in the following graphic.That means that these terms also have an upward trend, very similar to that experienced by the term Thermomix.Therefore, a niche market related to this term could be a website selling covers for the Thermomix.We already have where to start, but that does not mean we already have a niche market.We go with the following tool.
3. A couple of Google Trends utilities to hunt interesting market niches
Let’s suppose that in your day to day, you have found a problem that seems to look good.Google Trends,is an excellent tool to know the evolution of that niche.How it has behaved in the past and how the search engine sees that it behaves in the future.For example, before I talked about pets, the Vietnamese pig came to mind, which once madeGeorge Clooneyfashionable.If we were interested in the topic, for example when setting up a website on the Internet to sell accessories for these pets, we would go to Google Trends to see the evolution of the term, and we find this.We see that the term became fashionable in 2006 when it came out in the press that the actor had one as a pet and since then it has been growing in popularity over time.Despite the curiosity of the subject, in my opinion it would not be a good term to go for it, as a market niche, because it grows very little and I do not have much interest in the subject, really.We return a moment, to the example of the Thermomix.We have seen inGoogle Correlatethat this term is on the rise and that it had a good correlation with the term covers.But if we consult that term, “Thermomix Covers” in Google Trends, we see that it has hardly any searches, so in my opinion, it would not be a good niche market.Another term, that we have seen, correlated with Thermomix, upwards and that if it has many searches is “chicken”.We see it in the graphic, so, it could be an interesting term to keep pulling the thread …What else can we do withGoogle Trends?We have a series of tabs at the top and a menu at the top left, which displays a series of fields.Among them, the most popular.That is, the search terms that are most inserted in the search engine.We see a series of categories: “words of greatest growth in 2014”, “Footballers”, … “Diets”, “How …?” And in each of them a drop-down.If we click on the drop-down, 10 terms are opened per category.Within these categories we could select a term that seems interesting to us and study it more thoroughly.Enter the selected term inGoogle Trendsand analyze its trend would be the beginning, to see if it evolves upward or downward.If the term evolves upward, you could continue studying the term inGoogle Adwords.
4. How to further deepen the search for profitable market niches with Google Adwords
This is another very interesting tool that allows us to fine-tune terms we have found inGoogle Trendsor inGoogle Correlate.Thereare many tutorials inGoogle Adwords, so I will not elaborate.In order to use the tool, you need to create an account.Once created, you will have access to thekeyword planner tooland there you can enter the search term you want to analyze the market niche you are targeting.To continue with one of the previous terms, we introduce the term;«Thermomix covers».We see in the search result that gives us a search volume of 110., which is low.We had already seen it in Google Trends, which did not offer appreciable search results.But in this case, once the term is introduced, if we keep going down (scrolling), we will see the terms suggested by Google Adwords, and we can find things that can be very interesting.We see that Thermomix second hand is a term with an interesting search volume of 9,900 and low competition.It would be possible to develop a website focused on the sale of this type of second-hand devices, for example.
5. Find niche markets for businesses in other reference websites
In this post you could not miss some reference websites that publish last minute content, related to economics, technology, startups, or research.In my opinion when something is published, it ceases to be something totally new, but it is a good way to capture market trends or find profitable niches that are starting, and that can bear fruit to a profitable company. I’m going to give you a mix in both languages, so you have a choice.I will not talk about the newspapers, because obviously, they are a good source of information about it if you consult their sections related to the topic that interests you.The websites of El Pais, El Mundo, ABC, Expansión, 20 minutes or Cinco Días, to give some examples.These newspapers can open your eyes in many aspects and the same newspapers of any other country.There are other sources of news, magazines or interesting information that I propose to investigate your niche market.MIT Technology review.It’s a magazine that I like a lot, it’s in English, and every article that they publish is a real gem.Without a doubt, it is one of the reference websites if we want to be up to date with innovation and technology.Trends 21, can provide you with much knowledge about topics as different as technology or neuroscience.An inexhaustible source of knowledge, without any doubt.Techcrunch, with very varied news, from the world of Startups, through social issues or events.Without a doubt, a reference website.Wired,is a magazine that covers topics as diverse as business, design or science.Like all the ones I am commenting on each article is a real gem.Very interesting, it is a well-known magazine with very varied articles, that talks about trends and above all opens your mind to new things that are in the limelight.A very very interesting magazine, as its name suggests.Trendwatching, a magazine whose goal, as they say, is to help their clients find opportunities to innovate and understand new consumers … more on the mark than we need, impossible, right?FastCompanyanother very interesting website with very varied ideas that will give you knowledge about topics that you do not know.100% recommendedInca reference magazine where they write the best.Without a doubt, another inexhaustible source of ideas, information and with your articles you will be up to date with innovation, startups, and much more.I recommend that you enter your webs without hurry … you will not want to stop reading and almost certainly you will forget that you are looking for niche markets to develop your business …
6. Betalist the web of startups in beta phase
This website is very interesting because it is a collection of startups that are currently in beta.As they say they show you the startups of the future, today.On theBetalist website, you will be able to see where the trends are going, what kind of startups are emerging and which topics are currently on the rise, because real companies are already doing things related to these issues and may be little exploited market niches.They have a section where they order the different startups for the type of market in which they operate, so simpler, impossible.Of course, not all startups appear, but many and many different topics appear.I am subscribed to your Newsletter and you are sent a summary of the new startups that are emerging.Well, I think a very complete post has come out, with these 6 tools to find the niche market that allows you to develop a profitable company.As I said at the beginning, if you got here I thank you very much, I hope you have enjoyed and I will greatly appreciate your comment.Also, you can help us spread the content of this post by sharing it on your social networks.Thank you..If you want to go deeper into this topic and know how to find and develop a business idea, do not miss our 100% online course based on the Lean Startup methodology where we dedicate a specific topic to find, assess and select your business niche.
Guide to find a micro niche market and what you need to know to monetize it
One of the fundamental aspects to sell more products or services on the internet, if you have a business, is to recognize your niche market. Without knowing this factor in depth, it will be difficult to correctly direct all our efforts towards the greater profitability of that business.
As I commented, I think that this aspect is essential when talking about making money online , however, it is not always taken into account or know how to detect the most appropriate for our interests.
Therefore, it is vital to know how to correctly find a micro or macro market niche that fits the needs of our project. And once we have it, analyze the best way to monetize them, that is, obtain a higher profitability (which is the main objective of all this work). However:Thematic content menu
What is a market niche?
A niche market is a term we use to define a parcel, fragment or segment clearly differentiated within a market share and that includes people with certain specific needs and characteristics, which may not be fully covered by the generalities of said market. market, target audience or target .
Likewise, these segments can be differentiated or divided into different types according to their size and the type of segmentation they refer to. In this way we can differentiate between “MICRO-NICHE”and “MACRO-NICHE” market.
This is a topic that is talked about a lot in the “SEO” sector and the “MONETIZACIÓN” digital sector, so I would like to see it much more in depth.
And to further discuss the issue of how to find these niche markets and how to monetize them, I want to count again today, in this guest post, with an SEO consultant like David Ayala.
Now, I leave you below with the guide that David has written to us.What is a micro niche marketand how to find it ?A micro niche could be defined as a small category or subcategory within a market. It is, at the same time, a section of that “macro” that deals with something much more specific .
When talking about SEO, micro niches tend to have much less monthly searches in Google than macro ones, since they limit the number of keywords and long tails, but that is also why they tend to have much less competition.
Are they profitable?
Many think they are much less profitable, but this is not necessarily true.
Why?
Because with micro niches you can get a very specific traffic on a specific topic and, therefore, can be very interesting in terms of effectiveness (in relation to sales of products and services of that specific topic that interests us) .
Examples of micro niche:
An example can be “baked rabbit recipes” or “baked chicken recipes”. The first example has 880 monthly searches and the second with 2,900 monthly searches (according to SEMrush). They are very specific and aim at a more limited target audience. >> You may be interested to see:The SEMrush manual Having such a limited audience means that in most cases users find what they were looking for. But it also gives us another advantage: very satisfactory results in terms of user metrics.
How to find a micro market niche that monetize?
First of all there is something that is obvious:The essence of micro niches, to be profitable, is that they include low competition .Our task will be to investigate with what we could, in a more or less reasonable time, get the first positions in terms of visits, thus achieving a rapid return.
When looking for them we must, first of all, think big.
Or, in other words, choose a “MACRO” and start shredding it to arrive at something more concrete .
An example:
Within the segment “animals” we can choose the one of “cats” , and within that of cats, we can choose “catfood” .
Once this choice is made, we could focus our work even more on “food for Persian cats” .
To be able to do this (and especially to be able to have more data on competition, number of monthly searches, etc.), we have tools that make our work much easier, such as SEMrush, although there are others like Ahrefs or keywordtool.io .
And here I want to share with you a trick:
Something very useful to choose the keywords of our micronicho is to combine two tools (in this case keywordtool.io and semrush.com). For this we will first introduce keywordtool.io the most general, in this case “cats” (keywordtool.io very well segmented the most general keywords) and the tool will give us some derivatives, such as:
● 1st “Persian cats”
● 2nd “Egyptian cats”
● 3rd “hairless cats”
● 4th “Siamese cats”
● 5th “small cats” Once we have compiled the keyword list derived from keywordtool.io, we introduce these derivatives once again within keywordtoo.io. Then we repeat the process with Keyword Tool Magic of SEMrush for a wider range of keywords. So, for example, if we search for the keyword “Persian cats” in keywordtool.io, we will obtain:
● 1st “Persian cats for sale”
● 2nd “Persian cats buy”
● 3rd “cheap Persian cats” While with SEMrush we will see others such as:
● “Buy Persian cat”
● “Persian cats in adoption” All right. Thanks to this step we already have more clear what we need to know about our micro niche. But this is only the beginning… Once we find one that does not have much competition, we will have to see how to monetize them. For this, we will have to choose whether to monetize with adsense or through other methods . We will see it later.
What is a macro niche market?
A web page is considered a niche market macro when it covers a very broad topic, that is, a topic that in turn can contain several microniches (categories or subcategories) .
The interesting thing about them is that they can be organized in such a way that they allow us to attack both large and small keywords (in terms of their search volume).
These MACROS comprise several micros segments that contain several long tails keywords and thanks to this, they obtain a much greater scope.
An example:
An example could be an animal web. Within this web we could attack different categories that include different species, and within those categories you can contemplate many long tails related to some animals in particular. If we take “dog” as an example (within the animal categories), the choices are almost endless:
● Dog food
● Dog’s Toys
● Vaccines for dogs
● Dog treats We can even choose more long tails, such as:
● «Food for small dogs”
● “Great dog food” The more divisions and sub categories, the more long tails can be attacked. So, as we can see, in a “macro” we can have a very large scope when it comes to positioning all our posts, categories and subcategories.
How to find a niche macro market?
Finding a macro niches can be a complicated task, since there are not many topics that have a very high level of visits.
To find it, we have to know very well how to do a Keyword Research and with what tools, since we will have to find keywords that have a lot of traffic and that also include many long tails with real traffic.»You may also be interested:Complete guide on the Google Keyword Planner!To begin with, we must start with a very general theme.
An example:
We could, for example, start from “recipes”, and within recipes go to smaller categories such as:
● 1st “chicken recipes”
● 2nd “pasta recipes”
● 3rd “pizza recipes” Once inside those categories, we will have to choose which long tails to work with:
● “Baked chicken recipes”
● “Grilled chicken recipes” That’s why it’s a healthy (and necessary) exercise to do a good pre-study of keywords. This will help us find those categories that give us many visits. To find keywords, we will follow almost the same step as when looking for a micro: we will use Keywordtool.io and SEMrush together. We will start looking for the biggest keyword of our macro (for example, within the niche macro “Cats” we will obtain large groups of related keywords, as I explained above in the micro section).
But … what about monetization?
Once we have found the one we want to work with, we have to think about how we are going to monetize it.In some cases monetization will be something as simple as using adsense and forget everything else, but in other cases we will have to resort to another type of advertising if we want to obtain profitability.Then I will explain when and why can be monetized with AdSense and when and why are other advertising systems necessary.
When to monetize a micro niche market with adsense?
As a general rule, monetizing with AdSense is usually not very profitable, since a “micro” does not usually get many visits, and therefore there will not be many clicks on adsense banners either.
However, there are some whose CPC is really high, and therefore, with very few clicks, we will get much more money than we thought (since the money we will earn for each click will be much higher than “normal”).It is very important to do a study on the CPCs before getting down to work.Since here, there is a risk of being among the first results of searches for the most important keywords without generating almost nothing, having thus lost time and money.
How to do, then, an estimate?
We can choose the official Adwords tools, which -although they are very useful- have many limitations. Or we can directly use SEMRush and guide us by the CPC estimates that they give us for each keyword.
For example, if we work “sale of Persian cats”, the CPC according to SEMRush is 0.09 … Something a little low.
However, the CPC for “food for small cats” according to SEMRush is 0.87, so it will be much more profitable to work with AdSense than with the “sale of Persian cats”.
When to monetize a micro niche market without adsense?
On many occasions, they are not profitable with AdSense because they have a very low CPC .
Sometimes, even if the CPC is good, it is worth opting for a return with another type of advertising, such as the CPA and the direct sale of products.
Why can it be very useful to use this type of advertising?
Basically because when we attack such a specific topic, the users we reach will be very interested in those products and services, with which the percentage of sales will be very high in relation to our number of visits.
If we work, for example, a micro niche of a health product, it will be much more profitable to sell that product as an affiliate or with dropshipping than to do it with adsense, since the people who enter the web will be 100% interested in that product. , and therefore the percentage of sales will be high.»You may also be interested in:What is Dropshipping?+ Complete guideOn the other hand, “creams to eliminate cellulite”, according to SEMRush has a CPC of 0.22. Therefore, if we wanted to make a profit of 10 euros per day, we would need more than 45 clicks on adsense advertising.
Also keep in mind that these CPCs are estimates . It may happen that reality throws us a lower CPC, so, to earn that money, we would have to have even more clicks.In a micro niche the number of visits will be rather limited, but so will the clicks.For this reason we will be much more profitable, in this case, sell a cream against cellulite and take a percentage of commission per sale (it is well to remember that commissions are usually between 20 and 30 percent, and are quite expensive) .
When to monetize a niche market macro with adsense?
The macro market niches tend to move a fairly large level of visits , and that is why many people use adsense at the time of monetization (if this allows it in the subject).
You can earn a lot of money in this type of webs with adsense, especially when we get to position many long tails, categories and some big keyword, because if or if we get a high number of clicks on advertising.
When is it really worth working with adsense?
First of all, when we do not want to complicate our lives and we just want to put an advertisement and forget about the subject , but also when we have a too general topic in which the sale of a specific product or service does not fit.
If we have, for example, a web of monographs such as monografías.com or a very wide web where we talk about everything a bit like uncomo.com , using Adsense can be a good option, since we do not have an interested public. in a specific type of product.
How to choose the moment to monetize a macro or micro niche market?
Although AdSense is very good, if we have to divide a macro into very specific groups, perhaps we can monetize each of these results as if they were micro niches, with direct sales or with CPA . For example, if we work on a macro such as “pets” or “animals”, in our categories of dogs or cats it may be much more profitable to sell products for dogs and cats than to have Adsense advertising. In these cases we will have to divide our web into categories as if they were microphones and treat each one as if it were a web totally different from the others. If our website is for animals, in the dogs section it is logical to sell products exclusively for dogs, because if we offer advertising for cat products, those who access that area will not be interested. It is obvious that the work will be much bigger than with adsense, since we can not put a banner for all categories. We will have to be much more specific with the publicity of each one of the zones of our web so that the user who surfs them finds advertising, products or services according to their interests. It can also happen, for example, that we have a website for health or beauty products and that we want to divide it into micro segments. In the area of our health website where we talk about hair we can offer advertising related, naturally, to hair:
● Shampoos
● Anti-fall products While in the area of cellulite we could highlight:
● Cellulite creams
● The firming creams This will also involve a lot more adsense work. But the profitability will be much higher , since the one who is browsing the cellulite section will be totally interested in products for cellulite.
Unifying micro niches!
When you dedicate yourself to working with many micro niches in the same sector you can get the case of having many small websites that are very well positioned for a certain topic.
In this aspect, a more than valid option is to unify these micro niches to generate an even greater macro.
What do we get with this?
On the one hand, to unify all those micro niches and redirect all those domains to one, adding the strength of all those small websites and directing it in one direction. If this is done well, you will surely get more visits than when the websites were separate . One of the most logical ways to make this union is redirecting each one to a specific category of the new WEB, in such a way that the result would be something like:
● example.com/micro1/
● example.com/micro2/ This will also make it easier for us to work on this new website. We will be able to position some much bigger and generic keywords from the homepage, being much easier to cover them (as it happens when we start with an entirely new website). And it is that, although with it the redirections point to certain categories, they will also reinforce the web in its entirety .
Some conclusions
Before going to work, we must be very clear about exactly what we are looking for, and above all the competition we are going to face.
If we decide on a micro, it will surely be much easier to plan and position than if we do it with a macro, in it we will face much more powerful and competitive sites.
But there is something that is fundamental, and that is how to monetize it, since – after all – this is the main objective to set up any type of market: to achieve the highest possible profitability.
What is a niche market and how to detect one for your business
Do you know what a niche market is? Throughout this article we are going to go desgranando all the questions around this term so important for your business strategy.
What is a niche market
A niche market is a portion or segment of a larger market that has consumers who have similar characteristics and who have not satisfied their demands and needs with the offer of the companies in this larger market.
Imagine the following situation:There is a global market aimed at satisfying the needs of individuals looking for “soft drinks or beverages”. At the end of time, a group of individuals have the need for a different drink, not a soda, but a drink that makes them recover electrolytes lost during exercise and recover better.And that’s where the niche market for isotonic drinks was born.
We could also talk about the market niche of energy drinks, light or zero drinks or specialized gaming computers, just to give a few examples. There are many more and we see them in our day to day.
Characteristics of a niche market
The characteristics of a niche market are:
● It is not composed by the market in general, but the individuals that compose it make up a small part of it. As we have said before, the main suppliers of the sector do not meet their needs .
● Its components have a series of common desires, sometimes more complex than normal, so that specialization can bring us more profitability.
● Important: this segment of the population that makes up the niche market should be willing to pay for the solution you propose to their needs. Let’s point out something: be very careful with market niches that do not have any supplier. This can be good because you could be the first to intuit a latent and unsatisfied need in a segment of individuals; but it can also be not so good because the niche is not profitable and the existing suppliers have left. In this case, do not take the competition concept as a bad thing. It can give you the key that in a market niche there is demand and therefore those competitors are there.
Why it is important to detect a niche market for your business
There are two common reasons to know the importance of detecting a niche market whatever our business, depending on the actor:
● Importance for the company . Detecting a niche market can bring a lot of profitability to your business. You can focus all your campaigns in a much more effective way and your target audience will be better segmented.
● Importance for consumers . Consumers will have the opportunity to satisfy a need that up to now nobody was satisfying or taking into consideration. Why it is important to identify a niche market for your business #Marketing CLICK TO TWEET
Benefits of specializing in a niche market
Being specialized in a specific market segment is not synonymous with lower income or lower profitability. This thought may be due to the very definition of a market niche.
Being in a more specialized market and, therefore, smaller than a global or generalist one can report a wide profitability: a better focused product, less competition , etc.
We are going to list some of the benefits of focusing our business towards a specific market niche:We are going to avoid big competitors . Because large corporations need a minimum volume of production to survive and the difficulties for adaptation, the niches are not going to be, in general, an attractive market for them.Specialization = Higher price . Customers who are part of a niche market are willing to pay more for a specialized product, since it covers their needs better than a product of a company in a general market.Greater effectiveness in communication . By specializing in a niche market, we will have much easier for our advertising messages to impact our target audience. We would speak the same language, so to speak.
Tools to detect a profitable market niche
Once we have gone through the niche market theory and we know what it is and why it should interest you, let’s review some free tools and applications that can help you detect one.
Google Trends
Google Trends measures the popularity or the volume of interest of the users in a specific term.
It is interesting to know how a particular theme or fashion has evolved over time in order to make predictions about its future behavior. If you have a business with a seasonal product, this tool will show you when that seasonality occurs, for example.
But when it comes to detecting a niche market, let’s see how we can use this tool:
We have looked for a term that has grown in recent years and is the vegan diet.
We could say that it is a niche market that is demanding a very specific type of food. This could be done with any product, fashion or trend that we believe can be a niche market.
Google AdWords Keyword Planner
Using Google Trends and the Keyword Planner together can give you enough clues about whether a term, a product or a fashion can be considered a niche market. In the Planner we are going to use the same term that we have previously introduced in Google Trends. At the time of making this query, we must be very careful with terms that may appear and that we should filter. In our case, when using the term vegan diet we had to filter terms such as vegetarian, vegetarian, vegetarian and vegetarian so that the results of keyword ideas did not contain searches with those terms. The best thing about using this tool is to find ideas related to our search term that may have similar or superior searches but with less competition. Look at our term, vegan diet. We can see that within the list of ideas we find vegan food, with a higher volume of searches and with a suggested bid lower in case of campaigning with this key term. Finally, encourage you from here to look for that niche market that can report the extra income that we all crave. It is difficult, but if you suspect that something is beginning to look too much within your sector, use the right tools and succeed.
