In this post we wanted to compile in a very simple way, 5 Online Marketing Resources for web positioning . The ones we usually use to get the best positions: Digital marketing , social media strategies, Google Adwords campaigns, email marketing or corporate web design and blog. These are some of the services offered by Ydoxy as an online marketing agency in New York.

What does it consist on?

All marketing actions have the ultimate goal of achieving the sale of the products or services that a business offers. For this we use different ways or means ; often and in a recommended way combining them with each other , since in order to achieve the sale, there is a path to be followed: increase positions in search engine results (Google, Yahoo, Bing, etc.), that is, improve the positioning of the company’s website so that it appears in the first positions of results , both naturally or organically (SEO) or with investment of financial means, through campaigns such as Google Adwords (SEM positioning).
What it is, then, is to coordinate a series of actions that take the user or consumer to the company’s website, since that is where the sale itself will be generated. To do this, we use and have several resources whose intention is to arouse the interest of this user to visit the company’s site .

5 online marketing resources for web positioning

• Creation and management of digital identity in social networks : Facebook pages, user acquisition campaigns, geolocation through Google+, Twitter, Pinterest, etc., always based on the client company and its characteristics. With posts of links to blog content and company pages.

• Generation of relevant content for these social networks ; Study of users “fans” or followers to offer them what they are demanding and, therefore, that they will share among their own contacts.Viralization of the content.

• Creation of corporate blog and content management , which will increase both the visibility of the company and its SEO positioning. A user is more likely to place their trust in a company that maintains an active blog where they can find detailed information about the products, tips for use, news related to it, than one that does not have this communication service.

• Campaigns in Google Adwords , through keywords (keywords) that position the company, attracting more visits to the website. Google is still the king when it comes to search engines.An effective campaign through this medium will multiply visits and conversions.

• Email marketing campaigns : Internet users and consumers are in favor of receiving newsletters from brands and companies. In this way, we will keep you up to date with news, promotions, discounts, affiliate campaigns, tips, etc.

free online marketing resources: templates, checklists, and more

In this year 2021 we have grown thanks to you, our followers and our students, and for this, we want to thank you as best we know, with our best wishes and with a good online marketing gift for you. In this post we offer you our compilation of free online marketing resources so that you can start the year with great force in your business.

Template: The briefing for a marketing consultancy

Have you ever arrived at the office after a long meeting and realized that you have not asked questions that are really important for the development of your work as a consultant? Well, that’s going to end! Among the online marketing resources that we have developed, you will find the definitive briefing with all the questions that you would like to ask your client during the first contact and that will be the basis for starting your consultancy.
We invite you to also read the post How to prepare your first meeting with a client? . Carelessness and forgetfulness are over, now yes, your meetings with the client will be really productive.

The definitive checklist to know if your post is ready to be published

Your blog has to have a clear objective. That writing for writing’s sake is over. But also, we have to meet a series of conditions for your post to achieve high results. It is not enough with a good content strategy, if the content is not properly optimized … everything is spoiled!
But don’t worry, we have developed the definitive checklist to know if your post is ready to be published, and we will give it to you!

Monitoring, customer service and crisis templates
If one of your clients requests monitoring, customer service and crisis services … these templates will be your salvation! You can use them as is or customized in your own way so that your plan goes perfectly and your client is satisfied. Undoubtedly, a great resource that will improve the productivity of the team and will allow us to avoid possible communication crises that we may encounter as soon as possible .

Glossary of tools that every Community Manager should know

The Internet is full of tools for professionals in the digital world , and especially for Community Managers. And so that you do not have to navigate and navigate without end, we have made a compilation where you will find absolutely all of them indicating their main functionality.
A truly useful resource for you, your team and your company’s training in general. Likewise, you may be interested in the post The functions of the Community Manager and more than 100 tools that you should know

Company culture templates

The corporate culture fulfills important functions within a company ( cohesion, identification, differentiation and motivation ), discover how to define yours easily with our templates. We also recommend the post What is business culture and how to take advantage of it for your brand communication? that will help you understand and make good use of the concept.

Website creation template
We have compiled the information that you should request from the client when they ask you to design a website. This way you will not face a project again without the necessary prior documentation . We also recommend reading the post How to create a web page and not die trying? .

Guide to define your business model

Your business model is the analysis method with which you can make your business evolve continuously , taking advantage of opportunities and anticipating inconveniences. With the guide and templates that we have prepared for you, it will be much easier for you to generate your business model and evolve it over time, adapting to the market. Also, in the post How to make a business model? you will find some additional good tips.

Company Dossier template
When we meet for the first time with a client, it is always good to take our company dossier with us to present ourselves in a clear way, without forgetting important things such as naming all our products / services . That’s why we’ve created this handy template and included it among our free online marketing resources so you can easily make your own business dossier. Also in the post How to make a company dossier? you will find some tips.

Template: My Project Organizer

Facing the new year, we want you to organize all your projects and clients well, as it is the first and most important step so that everything fits together and goes perfectly . To do this, we have created a spreadsheet template with which you can manage your time and that of your team, projects, clients, tasks, deliver and everything else. In addition, we recommend the post How to organize all your 2018 projects without dying in the attempt?

Template: 2018 Community Manager Content Agenda

If you are thinking about scheduling Social Media content for next year, this agenda will suit you like a glove. In it you can create the content you want for projects and / or clients, and thus have all the information in one place and then share it online. In the post How to organize the Community Manager’s agenda for 2018? You will also find some wise tips to organize yourself.

Template: Dossier with more than 100 surprising facts about social networks

In meetings with the client it is important that we understand the great possibilities that social networks have for your business. Therefore, this collection of data that we have included in our free online marketing resources will help you greatly to impress and convince your client to invest in social networks.

Template: 2021 World Days and Holidays Calendar to inspire your content on social media

There are days designated in the calendars of all people, and special days for certain groups. Celebrating these days is a good strategy to provide empathy to the brand and to get closer to the customer , for this reason, we have created a calendar of the World Days and festivities of 2018 that will help you prepare your content on social networks for the new year.

We hope that our free online marketing resources will be of great help to you for your business and New Year’s resolutions.