Digital marketing needs specialized people with knowledge in the use of a series of tools. Marketing professionals are experts in generating a “value offer” and making a company competitive. He is an essential professional today at the core of any organization. The market of this sector demands professionals who have the ability to stay connected at all times and who have a training and a thought focused on a global key. Today we will see what are the most popular tools among social media marketing professionals.
1. Tools to Manage social media accounts:
A. HootSuite.com It allows you to manage your Twitter, Facebook, Instagram, You Tube, LinkedIn, Google +, WordPress and many other accounts. You can program your messages, shorten the links and show you small statistics. It has a very worthy free version and one full payment.
b. TweetDeck.com It allows you to manage social networks in a similar way to Hootsuite but only with Twitter and Facebook accounts. The differences with Hootsuite are: it has no paid version, it has two applications (for the browser and another to install on the computer), it allows you to manage unlimited number of accounts for free and does not provide statistics.
c. Audience An excellent tool to create and manage your community on Twitter. Help make one of the most important things in Social Media: generate valuable conversation with our community. It has a fairly complete free version and a really spectacular paid version. Among other things, it allows you to make segmented campaigns and filter followers and followed according to various characteristics: language, themes, time zone, influence, number of followers, number of followers, number of lists, followers-followed relationship, account age, number of tweets per day, last tweet time, etc.
2. Analysis tools and statistics
In social networks, measuring is very necessary, not to say obligatory. These tools help to see behaviors in our community, content that works better than others, origin of our followers, etc.
A. Google Analytics The technological giant never leaves us indifferent. This tool allows you to visualize data of many types. Information of the visitors in real time to be able to visualize the impact of a campaign, detailed information of the audience: demographic data, interests, etc. It also lets you know the place where your traffic comes from: social networks, search engines, email, etc.
B. Facebook Insights For those who manage a Facebook Page. It gives us valuable information about our Facebook page. Some of the benefits are: an overview of what has happened in the posts, information of people who have made a “like” on the page (age, gender, location, language), the people we have reached and people who are talking about our page.
3. Tools for reputation monitoring
It is necessary to monitor to identify crisis and opportunities of what happens around our brand.
A. Brand 24 It allows us to see all the mentions related to the brand, with our product or with our chosen competitor. This helps to keep up with everything that is talked about your brand and you also have the possibility to interact with people in real time. It also helps you find potential customers and negative comments so that a dissatisfied customer receives a response that helps and leaves you satisfied.
B. SpyFu It serves to monitor keywords giving you ad information of your PPC competitors (pay per click), SEO and keywords.
4. Tools to measure influence
It serves to see what influence you have on the network and see if it grows, decreases or stabilizes.
A. Klout.com It is the most famous and allows us to see the influence we have on the main social networks giving us information from 1 to 100
b. TweetGrader This tool developed by the company Hubspot measures from 1 to 100 the influence locating the account in an international ranking of more than 13 million accounts and making a summary of it.
c. Metric Spot Although it also offers SEO and Web Analysis services, the interesting thing is that it offers an analysis for Twitter accounts in order to connect users with influencers according to their sector.
5. Tools for content creation
In this section we will talk about a series of very useful tools to generate contents aligned with our brand and its community.
A .Buzzsumo This content marketing tool is essential because it helps you search for topics and topics and, also, to find relevant content that has been shared on social networks. Its main function is to search for authors and sources.
b. Adobe Spark This free adobe tool allows you to create simple designs, videos and publications in order to easily share them on social networks.
c. Canva If you want to design a simple poster or triptych / brochure and you have no knowledge of Adobe Illustrator, InDesign or Photoshop, this is your application.
How to be an expert in Advertising and Marketing in social networks?
New tools are constantly emerging. Have we left any? Share it with us by leaving a comment. If you want to know much more , we encourage you to study the Higher Level Training Cycle in Marketing and Advertising where you will not only learn tools, but you will be able to define and monitor marketing policies based on commercial studies, promote products and services in the media and adequate communication media, and a global vision of brand communication.
11 very good Digital Marketing and Social Media tools
Inbound Marketing, SEO, Social networks … Do you want to be the best in every field? To do this you must know the tools used by professionals , know how to take advantage of them and what each of them can provide. Go to the following list, because surely these tools will improve your day to day in online marketing.
5. Google Trends
This is another of the best digital marketing andsocial mediatools that, without a doubt, you must choose to promote your campaign. We decided to name it, because, unlike the previous one, it is free. It is perfect for any company that wants to know more about what is happening within their industry. It is very intuitive and easy to use. It shows you a total of searches related to the keywords that you select. The magic is that it teaches you trends in regions of different parts of the world and in different languages. Once again, another tool that will help you to know the tastes of your buyer person and to structure a strategy to win more leads. How can Google Trends help you in your #MarketingDigital strategy? Click To Tweet Managing it is very simple, you just have to place the keywords related to your sector and select the country where you are interested in having presence. Next you will see the search percentage of that keyword and some others related to the topic. Not only is it useful to know what your audience is consuming, but it also tells you what keywords you should include in your content when creating it. With Google Trends you can classify trends as follows:
● By keywords
● frequent searches
● Trends in increasing
● Trends in a region or locality
● Trends by season
● The best terms of your list In short, this tool offers you many benefits, even if you want to stand out in social networks. It would be an excellent idea to create a hashtag with words in trend, but that in turn fits the keywords with which you want to position yourself.
6. Buffer
If you’re looking to save time, Buffer will be your best ally. This tool allows you to program your publications with the best hours of reach and thus effectively manage your social networks. With Buffer, you can share on different social networks (Twitter, Facebook, Linkedin, Instagram, Google Plus and Pinterest) or instantly or by programming the publications. With this application you have two options: on the one hand, the free version that allows you to connect up to three profiles and on the other hand, the payment method that gives you the possibility of connecting up to twelve profiles. You can access from your website or you can even download the extension for Chrome, Safari or Firefox. In addition to programming, it also offers you a part of analysis of your publications with the actions you have obtained in them. One of its advantages is that without leaving the application you can interact with the person who mentions you. Remember that it is a quite automatic digital marketing tool and, although it makes your job a lot easier, you should not forget that engagement is the most important thing.Do not neglect your community.
7. URL Shorteners: Google URL Shortener and Bit.ly
URL shorteners are digital marketing tools that should not be lacking in the management of your social networks. The benefits that you will obtain when using it are the following:
● Improve the appearance of your links.
● By the length, it is easier to remember them.
● In some cases you can edit them and place the keywords with which you want to position yourself.
● Depending on which shortener you use, you can know the number of clicks on the published link. There are two well-known URL shorteners, the Google URL Shortener and Bit.ly. With both, you can know the number of clicks for each link published on social networks and customize URLs for free. With Google URL Shortener, if you want to know more statistical details you will have to register, but in the same way you would continue using it for free. Also, it seems to have priority in terms of SEO , since it belongs to the innovative family of Google. If you use Hootsuite, surely you know that the shortener is fantastic, you should also know that it is totally friendly with SEO and that it provides detailed statistics about the shared links in social media .
8. Feedly
Another essential tool that can not be missing from your list is Feedly. It is a feed reader that allows you to follow blogs and classify them by categories. With this tool you will be able to visualize in a single screen all the contents related to your brand. With Feedly you can:
● Subscribe to blogs and Youtube channels that are relevant to you.
● Display all the latest published updates.
● All the information that interests you in one place.
● Create collections that allow you to organize blogs by categories.
● Share the contents directly from Feedly on your social networks.
9. BuzzSumo
Another alternative to search for content is Buzzsumo. With this tool you can find information that can help you develop your content. It allows you to find the most influential posts and thus get ideas for your articles. The only disadvantage is that the free version is very limited so if you want to go deeper it is recommended that you access the PRO mode. With this tool you can:
● Search by keywords or even insert a URL
● Visualize content of a specific author and thus find new influencers
● Create filters by date or content to find videos, infographics, etc.
● Find different topics of interest related to your brand
● You can analyze the contents of your competition
● It facilitates the times you have shared a post on social networks
● Export the results in an excel Without a doubt, if you need to get ideas for content marketing or find new influential this tool is a good alternative.
10. Hootsuite
We could not leave without mentioning this tool to enhance your strategy in social marketing. Hootsuite allows you to monitor your social networks effectively as it makes it easier to sort different profiles by columns and tabs. You have the free version that lets you add up to 3 different profiles of social networks or else, the pro version with many more options.
Regarding the administration of your publications, it is very complete, since you can program your contents in a segmented way and share in different social networks simultaneously.
With this tool, you will be able to monitor key words of your sector, promote conversations in the right way with the niche and interact with them from the application itself.
In addition, Hootsuite has an extension for Google: Hootlet, which allows you to share content quickly from any website.
11. Agora Pulse
Surely you are reading this post or to find out about the best tools of online marketing and social media, because you are starting a project or because you have spent time applying inbound marketing but want to use new things. You should know that Agora Pulse can become your allied tool.
With this tool you can achieve many things, one of them is that it offers you accurate data regarding the right time to publish, it even tells you which is the best time.
There are experts who say that this tool exceeds Facebook Insight in terms of statistics. You will have to make a comparison if you decide to choose it to monitor Facebook.
One of the advantages of using Agora Pulse is that it tells you which topics are most effective. So you can publish quality content and with the assurance that it will have a good acceptance by followers.
It makes a complete comparison of your page and those of your competition, with these statistics you can analyze what is working in your industry and thus be able to adjust to those “market demands”.
We hope you can be of great help and, no matter which one you choose, you get the results you expect to have in your inbound marketing strategy.
Remember that, before paying attention to the digital marketing tools that will be your right hand, you have to invest time in defining your buyer persona , objectives to lead this difficult path of undertaking in the digital world and the parameters that will guide your strategy.
7 Digital Marketing Tools that you should use
Throughout my activity in this exciting world of digital marketing, I spend a significant amount of time trying out newdigital marketingtools . It is incessant the flow of new digital marketing tools that arise and stay up to date is almost an impossible mission. In the measure of our possibilities we try to know what is going to emerge that is relevant.
During the year I teach several practical workshops on “Internet Tools”, in which we explain the functionalities and show the use of 50 digital marketing tools available online classified by type of functionality: web improvement, internal and external communication, network management social, teamwork, project management, content management, presentations, videos and images, etc.
The objective is to save attendees time dedicated to the search, trial and error, and training in use until they find the tools that can best be adapted to their needs.
In this article I would like to share with you, not so much the latest and most sophisticated digital tools, but if I use them daily , some are a classic such as Hootsuite, Google Keyword Tool or Jing. And allow me the license, yes, to share with you my latest discovery in what 2.0 tools are concerned.
We include a link to a video tutorial of each tool except the last one (you will see that it is not necessary)
If you want to be up to date with new digital marketing tools or consult about what 2.0 tools can be useful for any specific activity, join our group on LinkedIn “Internet Tools “.
1. Feedly
Tool that allows effective management of blogs and favorite news for quick reading and the possibility of sharing on social networks (Twitter, Facebook, LinkedIn, Google+) and by mail.
The application of this tool for mobile is very practical. We can use it in “dead” moments: in the queue of the bus, or in the doctor’s room of views, to read the news of our sector and share them with our followers in social networks.
It is usually the first digital tool that I use in the day.
Video Tutorial: How to use Feedly
2. Hootsuite
HootSuite is a tool to manage several social networks from the same control panel. I use it mostly for the management of Twitter. Facebook, Google+ and LinkedIn I usually manage directly from each platform.
Hoosuite has two very practical features:
● The ability to schedule the sending of your messages to the hours and days you want.
● The URL shortener
Watch video Tutorial on: How to use Hoosuite
3. Google Adwords Keyword Planner (formerly: Google Keyword Tool)
It is a classic for SEO. One of the pillars of your Internet business, I would say that the base of the business, is a good selection of keywords to incorporate into your website, your blog and as a source of headlines for your posts , messages and videos.
Although now to use it you have to sign up in the Keyword Planner Google Adwords , do not stop doing it (on the other hand it is very simple).
Basically this tool tells you the monthly searches for each keyword that you indicate and will give you keyword alternatives and the number of searches. You can filter by countries and languages.
See tutorial: Google Adwords Keyword Tool: how to use it in less than 2 minutes
4. Jing
It is a tool that records what appears or what we have selected on the screen of our computer and at the same time the sound : our voice, provided that we have an integrated or external microphone.
Once the recording is finished we can archive the video or send it in the form of a link (URL) by email. The recipient to receive and click will see a video with our voice and what we want to show.
The maximum duration of the video is 5 minutes. The paid version has more features such as the automatic upload of the video to YouTube.
Watch Video tutorial: How to use a Screencast
5. Canva
This tool will allow you to design your presentations, cards, banners, flyers, etc. in a very simple way with a professional result. By far, my favorite design tool.
Video-tutorial. How to use Canva
6. Trello
Organize and manage tasks . It allows us to organize our tasks and manage projects with other people intuitively and easily. Trello allows us to manage our projects in the following way:
● List of projects: we order according to whether they are to be carried out, in the realization phase or already carried out.
● Tasks to be carried out within each project.
● Within each task, the members of the team will be responsible for carrying it out.
● Deadlines for completing the tasks, which each member of the team involved receives by mail.
● Within each task we can add notes, links, checklist or files. Video Tutorial: How to use Trello
7. Buzzsumo
It shows the most popular and most influential links by subject , your competition or any other account.
Marketing to influential people in our sector is going to be one of the strengths of digital marketing immediately, and this tool allows us to identify them with the click of a mouse.
It is also very useful to know the most popular content by topic. It tells us for each link in number of times that have been shared in Facebook, Twitter, Linkedin, Google+ and Pinterest.
In this case a video tutorial is not necessary, you will see that this tool is very easy to use.Do you use any 2.0 tool every day that is not on this list and that you consider essential?Leave us your comment.
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Do you need a Digital Marketing Action Plan?
We propose a specific roadmap for your company with the improvements and actions that you must implement to increase a community of potential customers and prescribers around your brand. The objective is to increase the community and the engagement ( engagement ) of the followers with your brand / company. It is an action plan that includes, among others:
● 2.0 tools that you should use (social media management, analytics and metrics, to measure influence and other tools)
● Selection of the most appropriate social networks for your business
● Suggested SEO improvements (general and local)
● Web usability and improvements proposals
● Healing and content creation
● Proposals improvement of the blog and blog post for its positioning in Google
● Improvement proposals to capture leads
● Proposals to optimize the selected profiles (for example: Facebook, Twitter, Linkedin, Google+, Slide Share, Instagram, etc. )
● Proposals for effective management of selected profiles
● Proposals for improvement of videos and positioning on Google and YouTube
● Channel optimization proposals on YouTube
● Advertising proposals : Google Adwords, Facebook and others
● Analytics and metrics
15 digital marketing tools that will make you succeed
Discover the digital marketing tools that will make you an authentic ninja of the online world
At this point we all know the great importance it has for a company to be present in the online world , a place where both large and small companies can find their way and get their business boosted. It does not matter if the company is big or small, marketing does not understand sizes, you just have to worry about training and learn how to use the digital marketing tools that you need to use, in order to obtain great business results. Digital marketing is, at times, very complex and “difficult” to manage, so even though it is best to have experienced professionals, I bring you 15 little-known online marketing tools, but none the less useful and practical, that will make everything easier
● Digital marketing tools for social networks
○ Social Sprout
○ Hashtracking
● Digital marketing tools for email marketing
○ Mailrelay
○ Acumbamail
○ Doppler
● Digital marketing tools for SEO
○ BrowseO
○ Woorank
○ Übersuggest
● Digital marketing tools for content marketing
○ Pearltrees
○ Scribus
○ Sniply
● Digital marketing tools for design
○ Canva
○ PicMonkey
○ Visual.ly
