Getting high SEO ratings can be tricky if you do not have a clear plan. Our SEO checklist helps you find out if you have done everything possible to ensure that your web pages can get high rankings on Google and other search engines.
Technical Aspects that must be verified
Before optimizing your pages, there are several technical things you should check: Check the uptime of your website If your web hosting provider promises uptime of 99.9%, your website may be inactive for more than 8 hours per year. It is important that you choose a reliable web server with a time of activity greater than 99.9%. The Uptime Monitor tool helps you control the uptime of your website .
Make sure your web pages use HTTPS HTTPS pages are no longer an option. They are essential for any website. HTTPS makes sure that visitors to your website can enter your data safely. In addition, Google prefers secure web pages, which improves
SEO positioning . Make sure your website uses HTTPS and that your HTTP pages redirect to the HTTPS version. The website audit tool we have, is able to check it. Also check if your website has been hacked with Google’s secure browsing tool.
Check your web pages for duplicate content Use the domain of your website with www or without www. Do not use both versions. Use a unique URL format so that Google can find the preferred version of your website. Use the rel = canonical attribute In ydoxy.com , we have all the website’s audit tools:
check your web pages for duplicate content. Duplicate texts, duplicate meta-descriptions and duplicate meta-titles, significantly damage the SEO of the web.
Check your website for server errors If your web pages return the incorrect HTTP status code, Google and other search engines will not index your web pages correctly. Check your web pages to make sure your website does not contain ‘404 not found’, ‘403 forbidden’, ‘500 internal server error’ or other incorrect HTTP status codes. The website audit tool at PaginasValencia.com will be done by us for you. You can request an analysis of your website here to check your pages now . You should also avoid links to redirected pages on your website. If the website audit tool shows redirects on your website, correct these links so that they point to the correct page on your site.
We verify the indexability of your web pages The search engine will not index your web pages if there is an error in your robots.txt file, or if there are incorrect indexing tags on your pages. The website’s audit tool verifies the indexability of all pages on your website. Quickly find the pages that search engines can not index and make sure that search engines can access them.
We check the depth of the links Important pages on your website should not be available with a maximum of two clicks from your home page. Website visitors can not find the pages that require the most clicks. The website audit tool shows you how many clicks people need to find particular pages on your website.
We analyze the JavaScript navigation Each page of your website must have its own URL. Otherwise, it will be very difficult to obtain high rankings for the individual pages of your site. Although Google can index JavaScript to a certain extent, navigation with JavaScript can make indexing your web pages very difficult (and impossible for some crawlers). Also, your users will not be able to link to a particular page of your website. Avoid browsing using JavaScript and use regular HTML links for the navigation elements on your website.
We review SEO your website now
These are the most important technical things you should check to make sure that your web pages get high rankings on Google , Bing , Yahoo and other search engines. Next week, we’ll take a look at the things you have to check on the page. In PaginasValencia.com we will help you verify the pages in the most efficient way possible.
Content SEO: checklist to optimize news
Fundamental diagram of the SEO of contents for intensive sites in content and media. As in other sections of the checklist, the diagram insists on the vision of SEO as an added component to quality content. The SEO edition refers mainly to the 11 points of this list. The additional actions refer to dissemination actions and community management in social networks.
Presentation of a checklist, in the form of checkpoints, through which the SEO of a news item can be optimized. In this post we present only such points. For an in-depth discussion of its nature and foundations, the full proposal can be consulted: Visibility and web positioning of journalistic information: SEO-RCP framework
Utilization
First it is necessary to write the news applying criteria of journalistic quality . Once drafted, the check points indicated below can be applied. In case of conflict between journalistic and SEO criteria, the former prevail.
Content SEO The application diagram emphasizes the need to apply the SEO layer to a previous content of journalistic quality.
SEO Content Check Points
Extension . At least 300 words , and even better if it exceeds that figure. The latest analyzes place the optimum at 900 words. Multimedia . Always add some multimedia component, at least one photograph.
Main keyword . Decide what is the main keyword of your entry, also understood as a concept, since you have to foresee the use of at least one synonym of it.
Optimal distribution of the main keyword In the main title or journalistic title ( <h1> tag ) In the URL of the entry. Edit the URL if necessary to avoid empty words and limit the extension. Short, easily manageable titles are preferable. In the SEO title , through the <title> tag . Maximum recommended 70 characters In the metadata with the description attribute of the <meta > tag . Maximum advised 200 characters. In one of the headlines of the body of the news (label h2 ) In the first paragraph In some (s) of the central paragraphs In some (s) of the final paragraphs In some of the images as a title and description. In some of the external hyperlinks to related sources Emphasis . In any of the occurrences, the keyword must be marked in bold
Categorization . Assign the news to at least one Categories (and ideally, only to one) and add several Tags (orientatively, between 2 and 6, but there is no well-established limit)
Semantic support . Use synonyms and terms related to the main keyword in the body and / or in the titles of the different sections of the entry to support the strength of the news for the concept that represents the main keyword.
Credibility – Entities. Mention entities in the form of names of people, places or institutions, and add links to the entities if this is the case. Use an appropriate anchor text .
Credibility-Sources . Mention sources related to the news if this is the case, and add links to them if it makes sense. In this case, use an appropriate anchor text. These two sections (8 and 9) can sometimes be considered merged if sources and entities coincide.
Internal links . Whenever possible, establish links with other thematically related entries. In this case, use an appropriate anchor text.
Social web and adaptive content . Be sure to configure the entry so that it is published on social networks, as well as having (re) broadcast buttons on activated and configured social networks. If you have such a possibility with your CMS, consider titles, descriptions and specific images for networks such as Facebook and Twitter, in order to optimize and adapt the metadata for these networks.
SEO Checklist: Top points to Optimize your Website
Are you about to start your web page and are you worried about how you will make it visible in a tide of webs that circulate today on the Internet? Do you have a page that you have worked with a lot of dedication but you do not receive the visits you expected? Any of these situations can be solved by working on SEO or web positioning in search engines of your site. SEO involves a lot of actions, and every day they add more and more to the list. In this opportunity we will give you a kind of map so you can orient yourself in a world that can be complex at the beginning. We will tell you what are the key issues to start so that this information will serve as a checklist guide for your website. Before starting, if you are already applying SEO actions and you walk through the list and notes that any of the things that appear is not included in your current strategy, it is not the end of the world! That does not mean that you’re doing it wrong, but, as we indicated at the beginning, simply the world of SEO is very broad and is always in constant renewal. In fact, if you do something that is not included in this list, and it has been efficient for your website, share it with us at the end in the comments section. Another important note before starting, NOT all of these items may apply to you, each case is different: We will start with a diagnostic phase in which you will be able to check the current status of your website. With this series of steps you will be able to understand how your page is and what errors you should verify.
Install Google Analytics : how to know if your action works if you do not have how to measure it.
Install Google Search Console : if you want to be found on the web this set of Google tools will undoubtedly help you highlight your web page. Do you use WordPress? Download the Yoast SEO plugin Create an XML sitemap and upload it to the Google Webmaster Tool. Have you checked in the Google Search Console for 404/500 errors , duplicate content, missing titles and any other errors that Google has detected?
Page load speed: run your page through Pingdom’s Speed Tool and use the indicators of this tool as a reference to optimize the speed of your page. Use Screaming Frog to find all broken links, errors and encryption problems. Make an audit of your site with HubSpot Marketing Grader to see what position is your site before you start optimizing. Once you have gone through the process of reviewing your website, and have corrected the failures that may arise: broken links, duplicate content, 404 errors etc., it was time to take a photograph of the current status of your website before Start taking SEO actions. Create a spreadsheet in which month after month the following values are introduced to compare: – Total visits (users) – Rate of visitors converted into leads – Rate of Leads converted into consumers. Keeping track of these three indicators will let you know if the strategies you are implementing at the SEO level are effective or not. Certainly these indicators do not speak directly of position in search engines, but they are what all website owners look for, therefore all strategies, even positioning, should lead to increase those figures. The only way to know if this is happening with the optimization of your website is to take a picture before starting to compare. Once we have finalized the diagnosis it was time to work with the keywords and the On-site SEO : Build profiles of the people who buy you and try to understand why they do it and what words they use to find your product or service. Have you used the Google word planner ? Or have you used SemRush or some other tool that allows you to analyze the keywords? Once you have clear the profile of your buyers it is time to expand your list of keywords.
Choose target keywords : you have a very wide list, it’s time to filter it and select the most relevant ones. Use your main keyword , or some very close one in the main URL of your website. Make sure that all your meta descriptions and meta titles have the appropriate number of characters (160 for descriptions and no more than 80 for titles) and that they incorporate keywords relevant to your website. Use synonyms in your descriptions , these work great when it comes to optimizing your website. Make the ALT attribute with relevant keywords from all the images on your website. Do not fall into the temptation of over saturating any of the options on your website. This will only make your website penalized. Are you linking to your internal pages in a SEO-positive way ? Are you describing the page to which you are linking in the anchor text, so that both users and search engines understand what it is about? Do not use anchor text in your global navigation because it may seem like an over-optimization. Stay attached to content links instead. Link out to relevant resources. Once your page is internally optimized: we have already corrected programming errors and we have also optimized the URLs and texts of each of the internal pages of our website. Now it’s time to review the SEO-off-page of our website: Analysis of the profile of links of the competition . Create a spreadsheet with the linkbuilding opportunities that you have detected when observing where the competition gets its links. Contact them to see if it is possible to make a backlink with your site. Identify
key influencers : understanding who influences the industry in which you move will allow you to begin to establish a relationship with them so that you can obtain mentions of your site or collaborations. In addition to the strategies mentioned above there are other aspects that you must have insured: Is your website responsive? Have you created the Robots.txt files and loaded them into Google and Bing? Have you secured the name of your website in other reputable networks? Although you are not currently dealing with them, it is essential that you start making a collection of links with the name of your company so that nobody else can obtain them later. Make an excel file and store in it all the users and passwords that you created. Try to do everything with the same email account so you can recover the password easily if you forget it. Here is a list of the most relevant sites to consider:
● http://www.twitter.com/Ydoxy
● http://www.facebook.com/ brand-name
● http://www.yelp.com/biz/ name-brand
● http://www.youtube.com/user/ brand-name
● http://www.linkedin.com/in/ brand-name
● http: // brand-name .wordpress.com/
● http: // brand-name .tumblr.com/
● http://pinterest.com/ brand-name /
● http://about.me/ brand-name
● http:// brand-name .posterous.com/
● http://www.scribd.com/ brand-name
● http://www.flickr.com/photos/ name-brand /
Once you consider your website ready, you must do a complete audit again to avoid any loose ends. No SEO checklist would be complete if we did not add some additional points about content creation: Create an editorial calendar Use Google Trends to keep up with the content relevant to your business. Varies the medium through which you communicate : try to make your content appear in more places than just on your website (and always remember to link to your page) Get organized and keep up with your favorite sources by creating a board in Feedly. With this list we have covered in broad strokes everything related to a complete SEO for your website . As we said at the beginning, there are many techniques and mechanisms to keep your page up to date. Our recommendation is that you always have one eye on trends and the other on your website. Repeating this check every two months could be beneficial for your page and for the position you get in the search engines.
Check List SEO audit
1 Verify if Google Analytics
2 is installed Verify if Google Search Console is installed
3 Determine if you need to register it in Bing WebMaster Tools.
4 Determine if you need to register it in Yandex
5 (WordPress) Install Analytics plugin (if applicable)
6 (WordPress) Install plugin Yoast SEO
7 Check that the objective of the web is clearly seen
8 Check if there is Favicon
9 Check the DA of the site
10 (sites that are not new) Check penalties
11 Check if you have reputation problems
12 Check redirects 3xx
13 Check errors 4xx
14 Check errors 5xx
15 Check missing titles
16 Check Title duplicates
17 Check Title too short
18 Check Title too long
19 Check H1 missing
20 Check duplicate H1
21 Check H1 too short
22 Check H1 too long
23 Check missing meta descriptions
24 Check duplicate meta descriptions
25 Check Meta descriptions too short
26 Check Meta descriptions too long
27 Check H2 missing
28 Check H2 duplicates
29 Check H2 too short
30 Check H2 too long
31 Check other technical errors
32 Check that each page of interest is optimized for the correct Kw
33 Monitor the Kw
34 Review competitors profile to know which anchor text they use
35 Check if the target keywords are in the correct url
36 Check if the target keywords are in the corresponding Title
37 Check if you use bold and italics in the correct places
38 Check keyword stuffing 39 Check if they have active blog
40 Check if they allow comments from users
41 Check the correct structure of H1, H2, H3, …
42 Check that important URLs have content
43 Check if synonyms are used and words long tail appropriate
44 Check if the images have text alt 45 Check the weight of the images
46 Check that the alt of the images has the right keywords
47 Check that the urls are Seo Friendly
48 Check that the urls are not too long
49 Check that the urs are absolute
50 Check that Sitemap.xml exists and it is sent to Google
51 Check if a robots.txt file is created and presented in Google and Bing Webmaster Tools
52 (New sites above all) Claim the mark in the RRSS to make sure no one can use it
53 Verify that the accounts are configured in the main RRSS
54 Check that the web has social links
55 Check if it uses videos, infographics that provide value
56 Check the correct internal link
57 Check that all urls are in Https
58 Check the HTML code
59 Check if there is an HTML map
60 Check that there are no toxic links 61 Check if the page is responsive
62 Check for content in Flash
63 Check for Interstitial 64 Check that it is Implemented Twitter Card and Open Graph
65 Check the crawl budget
66 Check that the tag exists rel = next / prev in pages
67 Check the upload speed
68 (local) Check the implementation of microformat Local Business
69 (local) Check the registration in Google My Business
