On Page Optimization is an term which we use to refer to the optimizations that you can do on your page to improve your organic positioning. That is, everything that directly depends on you, since you are the one who controls your website. I already know that you are wishing to start “doing SEO”, but listen to me and do not run: first you have to understand what it is and why it is necessary .
What is on Page Optimization used for?
The goal of On Page is “make life easy for Google”, so you can index your pages as quickly as possible and classify them according to your interests. To understand each other, we could say that, through On Page you are going to try to “explain politely” to Google what is the purpose of your page.
How does Google index your pages?
In order for your page to appear in the results , Google’s robots must find and classify it. These robots or search engine bots are automated programs that read, extract and archive the content of the pages. Its mission is to go through the Internet by tracking all the links that can be found, in order to locate new pages, and re-visit those that are already indexed if they have new content. When a bot reaches your page it “reads” (indexes) all the content (text, images, links, code …) and stores it in a gigantic database. Later that information will be analyzed to determine the niche to which your page belongs, and the relevance it has within it. But … If the tracking robots can not find your page, or can not index it, you will not go to Google. Therefore you must do everything possible to make these bots find and analyze your page as easily and efficiently as possible. Because robots (still) can not easily read the contents created with Flash, Java or AJAX, it is not recommended that you use these technologies if you want your content to be indexed.
General Tips to make a good on Page Optimization
To carry out a good On page optimization you must carry out a series of activities, all of them important, but some more necessary than others. And how is logical there are many discussions about the importance of one or another factor, and whether Google has more or less in mind.
● Contrary to what others think, I am convinced that it is more convenient to have few good quality content than many mediocre ones . You can position yourself well without having to publish hundreds of articles, as long as they are useful and of quality.
Use of Keywords in SEO on Page.
You will see that I mention the Keywords a lot, and I do it because they are very important. But you have to be careful not to overdo it and use them sparingly. Your Keywords must appear in the content (that’s more than proven) to help Google understand the subject of your pages. But they must appear in the most natural way possible. Surely you have read an article that seems written by Tarzan, in which the keywords have gotten in every corner with shoehorn. Do not do that. It is perfectly possible to position a page “abusing” the Keywords, but it is not a long-term strategy , and your visitors will not find it pleasant.
Tips to use your Keywords in SEO On Page
● Never over-optimize a page with your keywords. Google will find out sooner or later. And lately he realizes soon enough …
● Learn to use synonyms and terms related to your keywords, in this way you will avoid repeating them so often, and you will position yourself for more secondary keywords.
● Do not pay too much attention to the density of Keywords , there is no magic formula that tells you how many times or how often you should use your keywords.
● Do not obsess about placing your Keywords in all possible places, you risk receiving a Google penalty.
Title of the Page ( Title Tag )
Examples of page titles in Google results The Title is probably the most important element to optimize your SEO On Page. Why? Most of us who practice SEO agree that Google considers the title as one of the most significant factors to “know” the subject of your pages. The title is only displayed in the window (or tabs) of your browser, and as you already know in the search results. You can see it in the HTML code of any page, enclosed in the “title” tags Example of the title code in HTML The title of a page is something like what defines it, and therefore it must be related to the content and be consistent with it if you want Google to take it into account. That is, if your website sells shoes, in your title you should not include “free shoes” to try to attract visitors, unless you’re really offering free shoes, otherwise your visitors will notice immediately (and Google shortly after ) that your title does not correspond to your content.
Tips to optimize the Title Tag for SEO On Page
● Include your main Keyword in the title. If possible (and not forced) at the beginning, although this is not essential.
● In addition to being optimized for Google, the title should be attractive , since it also depends on which a visitor decides to enter your website instead of others that appear above or below the same page of results.
● The title must contain at most 70 characters or 600 pixels , to make sure it is displayed in its entirety on the Google results page. If you are older you will see that the text is truncated and finally appears (…) There are studies that show that in general there are fewer visits in the results whose title appears cut versus show the full title.
● You must build your titles naturally , always containing the main Key Phrase that you have chosen for each specific page, and if possible limiting the number of words that do not provide relevant information, such as “from” “to”, etc. ● The title must be unique for each page, do not duplicate them.
● If you have a recognizable brand it is a good idea to place it at the end of the title (as you will see in the screenshot below) to try to capture the user’s attention in case you already know your brand.
Url address
Examples of URLs in Google results The address (URL) of your pages plays a double important role in your SEO on Page. On the one hand it is a reinforcement to continue informed of the theme of your page. But also more and more the users are fixed in the URLs to make decisions. If an address seems “suspicious”, or does not adequately describe what is mentioned in the title, it has a good chance of losing clicks. For example: if you sell Nike shoes on a page whose URL is ” example.com/promo-35 ” you are not helping the user or Google understand that on this page you will find what you are looking for. In this example it would be much better if the URL were ” yourdomain / nike-shoes “. This tag is not inserted in the HTML code of your pages , it is created taking into account the location of each page within your domain. Depending on whether you work directly with HTML and CSS, or if you use WordPress, the URL of your pages will be generated differently:
HTML
If you work directly with HTML, the place where you store your pages will determine your address. For example, if you save the ” test.html ” file in the root directory, your address will be yourdomain.com/test.page
WORDPRESS
If you work with WordPress the URL is generated at the time you save the page. Be careful because WordPress usually automatically inserts the title you have put into the editor into the page, and that is not always the best way to position the article for your target keywords. For example : if the title of your page is “The best guide you can read about SEO and SEM” WordPress will create the URL “the-best-guide-you-can-read-about-seo-and-sem”. But it would be much better to change it to ” best-article-seo-sem “. Fortunately, you can edit the address of your pages easily in WordPress. Simply click on the “Edit” button that you will see just below the title of your article, and next to the URL, as you see in the image below. Edit URL in WordPress But make sure that the “Permanent links settings” in WordPress are set as in the screenshot below: Permanent link settings in WordPress for SEO on Page Although not everyone agrees, I am convinced that even today in 2019, you can get SEO benefits when you “chain” terms in your URL. I speak, for example: include keywords that help classify your page through categories, directories, etc. Something like ” / health / weight loss / legs “, ” / health / weight loss / thighs “, etc.
Tips to optimize your URLs for SEO On Page
● Your URL must describe at least part of the content of the page , ideally the main benefit, or the product (remember the example of the shoes)
● Include your main Keyword, or a semantic variant if you can do it without problems.
● Unless it is essential, avoid using dates or numbers in the URL: you will avoid that your articles seem very old or obsolete. Except very specific cases (a library for example)
● Do not include symbols such as accents, “ç”, “ñ”, etc.
● Unless necessary, do not include parameters such as “example.com/p=113?&var”
● Avoid including the extension of the file in the URL (index.html, index.php, etc.) do not contribute anything to the positioning.
● Do not saturate of Keywords your URL. Do not do something like this: example.com/seo
● Do not include “empty” words : “de”, “en”, “para”, etc. This does not influence positioning, but it helps create more useful addresses for your users.
● Separate your Words or Key Phrases with dashes “-“. For example for “Buy used cars” use “buy-cars-occasion”.
● Use the “middle dash” (“-“) to separate the words , although Google does not care if you use “-” or “_” the “middle dash” usually creates a more readable address.
● Try to be consistent with the use of uppercase or lowercase, choose your preference and write them always the same. Although I advise you to always use lower case URLs because they are more readable and easier to write in the address box. If you use WordPress I recommend you read this article that explains in detail to improve and optimize SEO in WordPress:
Meta Description
Example of a meta description in Google results Users see the Meta Description as the summary of your page , so you must make an effort to make it attractive and invite them to visit it. Like the Title Tag, this tag is not shown in the “visible” content of the browser, but in the search results, below the title. You can see this tag by searching for “meta name =” in the HTML code: The meta description in the HTML code of a web page Although there is some controversy in this issue I think that this tag is not essential to position a page , and Google does not take it too much into account for positioning, and considers it only as a suggestion. Why? Because sometimes Google ignores your Meta Description and shows in the results part of the text that is on your page, if you think it may be more suitable for the visitor 😉 That is, Google takes your meta description as a suggestion, not as a directive. So you already know, write your Meta Description thinking above all of your possible visitors , as if it were an ad that should get your attention and take them to your page.
Tips for Optimizing the Goal Description
● Write realistic descriptions that summarize what a visitor will actually find when they arrive at your page.
● If Google decides not to show your description , change it based on the one that Google has chosen and force the indexing .
● If your description is sufficiently eye-catching (without SPAM, please) you can get the click before other results are better positioned, but with less attractive descriptions.
● If it is appropriate to do so, it includes a call to action (CTA) , to motivate the user.
● It also includes your Keywords , but in a natural way, to reinforce your message. The meta description itself is not a positioning factor, but as Google shows in bold the keywords that the user has searched, and this helps to get more clicks. ● The maximum length is about 155 characters , but if you focus on searches for mobile devices keep in mind that in that case the maximum length is 100 characters.
● If you exceed the number of allowed characters Google will show “(…)” as it happens with the Title and this can harm you.
● Do not duplicate your Meta descriptions , use a different one for each of your pages.
Rich snippets (Rich Snippets)
Rich Snippets in Google results Sure you have found in some search results highlighted with some kind of rich snippet: prices, stars, opinions, etc. One of the ways to show this information highlighted in the results is to “mark” your content with specially designed tags for search engines, which we call rich snippets, or rich snippets in English. Why can you be interested in using rich snippets? Firstly because you help search engines to better understand your content, and secondly because (if you know how to use it well) this information will help highlight your results and potentially get more clicks. There are several systems to mark content, but the one that is most frequently used is Schema . Thanks to this markup you can get Google to show rich snippets for a variety of specific results, including:
● Articles
● Local businesses
● Recipes
● Events
● products
● Videos
● Apps Use the Rich Snippets whenever it is convenient, because they usually help to improve your CTR, but be careful, because you can risk a penalty if you do not use them correctly. Manual Google penalty for rich snippets
Tips for using rich snippets
● First of all: do not play Deceive Google by checking content that is not what it claims to be. You may get more clicks at the beginning, but also a penalty a little later.
● Make sure that the data you mark matches the content, products or events that appear on the page. If you mark a fragment (for example a recipe) that is not available on the page then you risk a penalty.
● Rich snippets should be visible to visitors : do not use CSS or any other means to hide them, even if they “do not look pretty” or integrated with your design. Google will think that you are doing Spam.
● Use Google’s structured data tool to make sure you’re using the dialing codes correctly.
● Check the statistics of your rich snippets in Search Console, “Search appearance”> “Structured data”, and make sure there are no errors or technical problems. Structured data in Search Console
Meta Keywords
Meta Keywords in the HTML code of a web page This label is included only to make it clear that you do not have to waste your time with it , because although it is still recommended to use it, I have not gotten it to help me at all. According to Google,the Meta Keywords ceased to be useful for a long time and most of the recognized SEO professionals do not use them.
Tags visible in the Content of the Page
The search engines analyze all the content of your pages, paying special attention to some tags (tags) that I mention below.
Headers Or Heading Optimization
Headlines are one of the ways in which you inform Google, and your visitors, about the content and theme of your pages. They are also an excellent tool to organize and structure the information in sections to facilitate reading and help to better understand the article. Although most browsers recognize up to 6 levels of Header Tags, the most common is to use the first three or four: h1, h2, h3 and sometimes h4. This shows the different levels of headers in your HTML code: HTML headers in the code of a web page
Main Header (h1)
The Header h1 is the most important for Google, and should be unique for each page.Do not confuse the header h1 with the title of the page : they are two different elements:
● The title is the identification of the page , which appears in the searches, and you should optimize it more for search engines than for the user.
● The h1 is the summary of the article, a longer and descriptive variant of the title, but never identical, so that the user knows what awaits him when visiting the page and encourages him to click. Can the title and the h1 be identical? They can be, and most likely, positions without problems and have no negative effects. Surely you have already seen pages that position well in this way. However, depending on the niche, this can be considered as an “over-optimization” aimed at improving positioning “unnaturally”. I said, the most likely thing is that you do it and nothing happens. But since it costs little, it is much better that the two labels are similar, but not identical. With this you run fewer risks, and also your labels are more optimized. My advice is that the title is relatively short, and focused on the main Keyword to position . And that the h1 develops more the title , and awakens your interest so that you continue reading. For example:
● TITLE : “Tricks to lose weight running”
● H1 : “Simple tricks that will help you lose weight while running with little effort. This tag is a good place to include a secondary Keyword or some semantic variation of your main Keywords. If you work with HTML5 you will know that it allows several Header h1 per page, but until proven otherwise, I am of the opinion that you should work with a single h1 per page. I am concerned that a page with several h1 may confuse search engines, or dilute the weight of the Keywords that are included in them.
Tips to Optimize the h1 Tag for SEO On Page
● You should summarize the content of the page in a simple sentence to read.
● It should be as high as possible on the page, and just before the text of the article begins, to facilitate the continuity of the reading.
● The font size must be greater than that of the minor headings (h2, h3 …) to clearly identify it.
● Use a single Header h1 per page .
● It is convenient that the h1 is not exactly the same as the title, but that it is similar to give a sense of continuity, and that the visitor “sees” on the page what has clicked on the results.
● This tag is a good place to include a secondary Keyword or some semantic variation of your main Keywords.
● Whenever you include Keywords remember that they should appear naturally and never forced , do you remember your visitors?
Secondary headers (h2 through h6)
The Header Tags side, those ranging from the second level (h2) to sixth (h6), add little or no value positioning . Or at least I have not been able to influence appreciably in my tests. But they are very useful to create a better reading experience for your visitors by structuring your content, and in the same way help search engines understand better the theme of your pages.
Tips to Optimize your secondary Header Tag
● Respect the order of importance of the Tags, because they should appear in your content.
● You can use as many secondary headers as necessary to properly structure your articles.
● Use these Tags to divide your content into sections .
● Do not force Keywords in these tags unless it is logical that they are there.
● Remember that you should not place Headers “just because” , its main function is to semantically structure your contents in sections and sub-sections.
Images Optimization
A picture is worth a thousand words, also on the web. It is a good practice to “break” the flow of reading with an illustrative image that helps to rest your eyesight, or that acts as a wake-up call as I just did with the image above Publishing a page , especially if it is relatively long, containing only text, is not a good idea . Imagine that in this same page that you are reading, and that it is quite extensive, there was no image … Surely your experience as a user would be far less satisfactory, and would have fewer readers that would reach the end of the page. Pages with multimedia elements (images, videos, etc.) help to reduce the percentage of bounce and increase page time , two important metrics for both positioning and for your users. It must be borne in mind that in certain searches the images become very important, since they can be output directly in the search results, especially in those keywords related to products. In blogs that use WordPress, you usually see at least one image at the beginning of each page, thanks to its “outstanding image” function, which works very well to capture the visitor’s attention. So, at least, use the prominent WordPress image . You can also find yourself in the event that the protagonists of your page are the images instead of the contents, such as on a photographer’s website. All the images, like the text, are analyzed by Google, and that’s why they also count when optimizing your website. If you visualize the HTML code of an image you can find something similar to this: HTML code of an image inserted in a web page. Of this Tag we are interested in two things: the name of the file and its description. For each file you should choose a descriptive name appropriate to the article that belongs. The name of the files can not be seen in the browser, but Google can read it, and use it next to the description (alt = “”) to try to guess what type of images the article contains and how they relate to the content.
Tips to Optimize your images for SEO On Page
● Include your Words or Key Phrases in the file name, but only if the article really deals with those keywords.
● Change the name of the image before uploading it , so that it describes it briefly. For example it would be wrong “dh0014.pgn” and well “logo-web-ydoxy.png”.
● Make sure that Google can access your images , do not block them by mistake with the robots.txt file ● Use your words or phrases in the “alt ” tag so that they describe the content of the image, not “goals” simply a list of Keywords.
● Optimize the size to avoid slowing the loading of your pages, because a slow web can negatively affect your SEO and the experience of your visitors. I personally use the ShortPixel plugin on all my WordPress sites and I highly recommend it.
● Google analyzes the text around the image to better understand the context, so it is a good idea to include secondary keywords related to the image in it, so that it can be indexed correctly.
● Optimize the EXIF metadata of your images if you have time or if your positioning strategy depends in large part on them. If you have saved the image in a format that allows it (such as .JPG) you can add meta-data such as title (title), subject (subject) tags (tags) or comments (comments) by inserting your keywords into them.
● Generate a specific Sitemap for your images if it is essential that they are indexed, and you are not getting it. Use these free online services to reduce the weight of your images:
● TinyJPG
● Kraken.io
● Shortpixel (my favorite)
● Compressor.io
Links ” nofollow ” and ” follow “
Before talking about links, both internal and external, it is convenient that you know what it is and how to use the ” nofollow ” attribute Google created this attribute to give you more control over how the search engine should interpret your links, both external and internal. Although we all usually say that the links that pass authority are ” dofollow” “or” follow ” , this terminology is not correct. Actually there is no ” dofollow ” attribute , because for Google all links are considered “follow” unless otherwise indicated. That is to say that a link is ” nofollow” or it is not, the opposite attribute does not exist. Before Google introduced this attribute, its indexing robot followed all the links, and because of this it had them all in mind when it came to distributing authority and relevance between the linked pages. But since sometimes this was not exactly what you needed, Google created the “nofollow” attribute so you can indicate if you do not want the search engine to take into account a certain link . How to know if a link is “nofollow”? Simply view the HTML code of the link and search for rel = “nofollow” as you see in the following capture: HTML code of a “nofollow” link The most common cases in which “nofollow”is usually usedfor a link are:
● To indicate that a link is affiliated , and thus comply with the Google Webmaster Guidelines .
● When you do not want to “pass” Authority / Relevance to the landing page, for being away from your topic, because you do not “recommend” it, etc.
● To try (it is not always possible) that Google does not index the destination page , because it is a private resource, we do not want it to be shown in the results, etc. For example: a thank-you page.
Tips for using the ” nofollow ” attribute :
● Use it if you are linking to pages on your own website that you do not want to appear in the Google results and / or do not wish to pass Authority. For example: thank-you pages for subscribing, welcome pages, etc.
● Also if you link to resources, hosted on your website or external , that you do not want indexed or that they receive Authority / Relevance. For example, links to downloads of PDF, ZIP files, etc.
● Mark all Affiliation Links as ” nofollow ” to indicate to Google that you have a business relationship with the recipient, and comply with its quality guidelines.
● For the above reason, you should also label your External Links as part of a paid or sponsored Analysis / Review , and those that have been purchased, as “nofollow” .
● Use ” nofollow ” for External Links to which you do not want to pass your Authority / Relevance , as when you want to show an example and link to a page of your competition or a page with Spam, etc.
● Also for External Links to webs with which Google does not want to associate you for being “bad companies” or being very far from your topic . For example, if you link to a page or forum of pure BlackHat in an article of a website focused on pure WhiteHat.
Internal links.
HTML code of an internal link between web pages of the same site Internal links , those that point to pages within your own website, canalso help you position . And you control them , so you can change them at any time and do with them all the experiments you want. And how can they help your positioning? Then transferring authority from one page to another, reinforcing its thematic relevance. In addition to promoting user interaction, and make it easier to navigate your website. Google looks at the number of internal links that point to each page of your site, to determine the relative importance of that page, with respect to all the others on your website. So you should check if a page that is important to your marketing strategy is not well linked internally, or has a relatively small number of internal links. If on one of your websites you have a page that has achieved great authority, based on links and mentions, use it to link to other internal pages, and help them position. And if that were not enough, internal links are a great help to get both your visitors and search engines to discover new related pages within your website. When Google reaches one of your pages, in addition to reading the content and indexing it, it begins to follow the internal links pointing to other pages. That is why it is important to link them together so that they can all be visited and indexed.
Tips to Optimize your Internal Links for SEO On Page:
● Link to your internal pages using keywords in the anchor text (as I just did now)
● Link only with other of your pages that are related to the subject of your article.
● You can link to a page that interests you to enhance at the end of each article, in the sidebar , etc.
● The menus make up the visible structure of your website: the main menu should give access to your categories or sections.
● All the pages should include your main menu, but think carefully about what you are going to include in it.
● Control your internal links , to discover if you have very important pages that receive few internal links (or vice versa), and correct this problem.
External links or Outbound links
External links, as the name suggests, are those that “point” to pages outside your own website. A while ago (and there are still those who still think the same) it was advisable not to link to other websites to avoid “losing authority”, meaning not to “send” PageRank away from your website. The theory behind these tips is that you keep all the authority received through the external links, because the “encierras” inside your web. However, doing so means sending Google a negative signal , very easy to detect, because the natural thing is to point to pages or articles that we have liked, or complement our contents. My opinion is that external links, whenever they are useful, provide a better user experience, and this is a positive sign for Google. So do not be afraid to include external links in your content , with this you will get:
● Show Google that you are a real person , who cares to link to other websites that complement yours, which in some cases helps improve your positioning.
● Provide an added value to your visitors , directing them to other interesting content or that complement yours, which generates trust among your visitors and helps to build loyalty.
● Increase your thematic relevance and your authority on the subject , since you are related to one or several pages that also treat or develop the same topic.
Tips to Optimize Your External Links for SEO On Page:
● No links “to link”, do it when justified , to help reinforce your article or because the destination page may interest your visitors.
● If you do not want to “lose” your visitors , use the target = “_ blank” attribute that will open the destination page in a new window or tab, allowing the visitor to continue on your page.
● Do not be afraid to use affiliate links , but you must mark them as ” nofollow ” to indicate to Google that you should not have them in your link profile.
● You must also mark as “nofollow” the links to pages that, due to their “reputation” or their subject, you do not want Google to consider are related to yours.
Bold and Italics.
HTML code for bold and italics I include this point only to avoid questions on this topic, because Google does not pay attention to these labels to position yourself. I still occasionally see advice on using text formats, such as bold or italics, to highlight your keywords, with the hope that doing so will give them more importance. This myth has been around for years, and until now there is no serious study to prove it. The general consensus is that Google has never paid special attention to this type of “decorations”, but they can be very useful for your users because they help you to highlight or reinforce concepts. And if they help your visitors to better assimilate your content, and improve their experience as a user … that does help positioning and conversion. If you look at what I’m doing throughout the article 😉 Content is the king of SEO on Page
Content of the page
Lately everyone talks about the contents … you will read things like “… content is king “, “… how to do content marketing “, etc … And now comes when I say something that may seem incredible: quality content is not absolutely necessary to position yourself . You can do it with content copied from another website, or even with meaningless phrases. I have done it and others too. After the updates “Panda” from Google is more complicated … but still can. So, why waste time creating good content? Because quality content, that which is useful for your visitors, with which they interact and love to share, is necessary for a long-term positioning. And the visitors that attracts this type of content convert better. In summary: quality content is essential for SEO On Page. Search engines like Google analyze your content and use it to get an idea of how relevant your page is compared to others that deal with the same topics. With the help of a good Key Phrase Analysis you can create more optimized content or improve the ones you already have. Because one of the good things about On Page optimization is that it can be done at any time , before or after the publication of the content. So when you write your content do it taking into account what you are interested in achieving, and within the limitations of time and logical resources, always try to create quality and unique content . Do not limit yourself to copying what you see in other websites, because sooner or later Google will notice, or you will be denounced by the owners of the original content. Or even worse: your visitors will realize, and you will not get them to return. Think that attracting visitors is only a piece of the puzzle , once they reach your website you must convince them to stay, and come back wanting more. Ideally, you should create quality and unique content, thinking not only of attracting the maximum number of visitors “whoever they are”, but those who can reallybenefit from what you offer . Keywords can be your secret weapon in SEO on Page
Density of Keywords in the content for SEO.
What should you know about the density of Keywords? You may have read about this topic, and the importance of including your main or secondary Keyword XXX times if the text has Xyz words or Ytz times if you have YYY, etc. Or maybe you have read something like this that the ratio (percentage) of mentions of a Keyword with respect to the total number of words that contains a text for SEO should be X%, etc. My advice is to forget this. What you are counting can not be related at all with your niche, with the type of page you’re trying to position, and your Keywords individuals. The “ideal density” of Keywords, or the “saturation of Keywords” does not exist : it depends on each Niche and on how Google interprets it. Simply write naturally, trying to make the text rich and varied, as you would if you were writing to qualify for a prize. And in this case the prize will be a better positioning 😉
Keywords in the Content.
In the text of your page should appear your main Keyword, variants of it, and other related Keywords. But remember, always without abusing or falling for spam, in the long term you will thank me for this advice. Why do I insist so much on you to use synonyms and variations? Because normally Google does not position your pages using a single Keyword. Google analyzes the whole of the page (SEO on Page) and its external factors (SEO off Page), to get a global idea of the subject that your page deals with, and of the “good that it is” in comparison with the rest of the pages on this subject that “knows” (that has indexed). Theoretically, each page should be optimized for a single Word or Key Phrase. But it is inevitable that when you write you will introduce others that, at times, will cause your pages to appear in searches different from the ones you originally intended. And that can be good, or bad. If you have correctly optimized your content Google will reward you by showing your page in searches for topics related to your main Keywords, that is, more free traffic. But if you have not been applied Google can “confuse” and show your pages in searches that have nothing to do with the subject of your content. This would cause your visitors were not the most appropriate for your content and it would be much more difficult to achieve your goals.
Length of SEO content.
Most studies seem to show that more extensive content positions better than shorter content. However, this is not so simple, nor is it true in all the niches. On the one hand , longer content tends to position better because it contains more keywords and (if you do it right) it can be more valuable for your visitors. Although if you write very long content simply to try to position better, but are not useful for your visitors, Google will end up realizing and you will not get any benefit.
Tips for optimizing Content for SEO On Page:
● Choose the best possible Key Phrase for each of your pages, and develop your content around it.
● Although there is not a total consensus on whether it is better to write short or long articles, I am of the opinion that it is better positioned with extensive contents.
● The content must be attractive and above all useful for the visitor. “Publish for publishing”, without a specific objective, can help you to position your page but not to retain visitors returning to your website for more useful content.
● It must be unique . Firstly because it is easier to position yourself with original content and second because nobody likes to read “the same” (or a “variation of the same”) that you have seen in dozens of websites.
● Do not limit yourself to filling the page with your Key Phrases, write naturally.
● Include at least one image and describe it appropriately, using the Alt and Title tags as I have explained.
● A trick that helps is to include some video hosted in your same domain: Google likes multimedia content and also your visitors.
Structure your website to improve your SEO
A well-organized website is more useful for visitors and search engines. Do your best not to create confusing interfaces, with menus and sub-menus, many categories, etc. Look at your website with critical eyes and ask yourself: if someone comes to your page for the first time, would you know what to do next? If “there is nothing to do” or too many options run the risk of leaving without interacting. And this does not suit you at all because it would increase your bounce rate, and that hurts your positioning. The way you organize your content in pages, categories, etc., depends in large part on the publication system you have chosen. For example: if you use WordPress you could organize the articles through its category system, and if you have created your website with HTML, do it through subdirectories. In my experience, the type of organization or structure that is usually the most beneficial for SEO is the pyramidal hierarchical structure known as “silo”.
Tree structure for SEO content on Page
This type of structure in the form of a tree or pyramid allows you to route your visitors more easily and take them to where you are most interested, which are usually the “Landing Pages” where you want to carry out some action (purchase, subscription, etc.). ) And this configuration also allows to distribute in a more controlled way the flow of authority that your Backlinks provide you, and that is usually higher in the upper pages.
Tips to optimize the structure of your website for SEO On Page:
● The more simple and better connected the structure of your site is, the more accessible your pages will be and the easier it will be to index.
● The pages of lower levels should not be too far away from the higher ones to facilitate indexing and visits.
● Theoretically, you can create a structure as deep as you need it, provided that the pages are correctly linked to each other, and there is not too much travel (many clicks) between them.
● Ideally, all pages should be at most two clicks away from the main page.
● Regardless of the system you use, do not try to “insert” as many Keywords as possible in the URL, you can be penalized by SPAM.
Load speed
GTMetrix, SEO tool to measure the loading speed of your website The speed with which your page is loaded in the browser of your visitors is increasingly important for two reasons:
● Our patience is getting smaller, and we tend to avoid pages that are slow to load , that are partially loaded or that give problems.
● A page that is too slow can be moved towards the end of the results in favor of other pages that load faster, because Google tries to make the results as useful as possible for the users. Personally I do not think Google will penalize the slower pages directly, but it does reward (even if it’s simply showing them more often) to the pages that load faster than others in the same niche.
Tips to improve the loading speed of your website:
● The first and most important thing is to choose a good hosting that really cares about this issue . In Ydoxy I use and recommend Page Insights (Recommend by Google) .
● Optimize your images before uploading them or with a plugin that does it automatically. I use and recommend without reservation the WordPress Shortpixel plugin .
● If you use WordPress it is almost essential to install a good cache plugin (my favorite and the one I use in Ydoxy is WP Rocket )
Optimization for mobile devices.
Google mobile optimization test At this point no one can deny that mobile phones are present at all times, more and more users who own a smartphone and use it both to search for information and to make purchasing decisions. Therefore it is very important that you make sure that your website is optimized to be viewed and operated correctly from a mobile device. It is no longer a “plus” for your visitors, it is an essential requirement if you want to have a good online presence. As if it were not enough, Google insists more and more on rewarding adapted websites, improving their positioning in mobile searches.
Tips to optimize your mobile web:
● If you use a content management system such as WordPress, Joomla, etc., make sure you choose templates and themes that are properly adapted for mobile .
● Use the Google mobile optimization test tool to check that your website is adapted and get suggestions.
● It is not enough that your site looks good on a mobile, it must be loaded quickly , since speed is very important for this type of user.
● If you still use Flash on your website, convert it to HTML / HTML5 as soon as possible.
Conclusion and final advice.
● SEO Onpage is the optimization over which you have more control, so you should strive to know and practice it as much as possible.
● Do not be afraid to try new things, do not just repeat the strategy of anyone, and experience everything you want.
● There is no magic formula , or at least I do not know any, so follow the advice that seems most accurate, but above all try and develop your own strategy.
● Follow a system to verify if what you do has a positive or negative effect on your rankings.
