1. Remember the birthday of your clients with a detail
Many brands, although not all of them, should decide not only to congratulate their customers on their birthday, but also to give them a specific gift, without a doubt a great loyalty strategy.
2. Create surveys to get to know your customers better
Here the key is not to create the survey but what you offer them to answer that survey and you can get valuable information in order to improve the segmentation of your marketing campaigns.
3. Create customer segments based on interaction data
A good strategy to convert and retain customers is to divide them into segments, so you can create loyalty programs based on variables such as purchase numbers, interaction in content and networks, involvement in company actions … something like what airlines do with their loyalty cards but improving the variables they use to segment customers beyond the purchases made by them.
4. Encourages interaction in networks
We all see how, in a way, the interaction in networks falls every month, this is due to many factors such as the amount of content and the algorithms of the networks themselves.For this reason you should encourage users to interact with you on the networks, for this always offer them something they can get by doing it
5. Thanks the users for the check-ins
As a child I was taught that you have to be grateful, so monitor users who say they have been in your store and thank you even though it is a simple icon, thanks for coming, what is it?
6. Recommendation marketing
Motivate customers to refer your company and products to their friends.As I said before, you should give them something, so calculate what your customer acquisition costisand based on it, define what you can give them. Companies like UBER give away 10 in trips for referring a friend.
7. Invites users to connect their accounts in social networks
Social networks have a lot of information from users, so in order to better profile who our customers are, what they like, how to reach them … it will be very useful if they connect your social accounts with your tools with tools likeFacebook Connect.
8. Create personalized experiences
Personalization is key in successful marketing, so work to create the most personalized experiences possible in your online channels through tools that will help you capture data in real time and customize the user’s browsing on your website oronline storeto show you what he really wants and looks for.
9. Create different offers by customer type
Surely it has happened to companies such as telephony, which often offer better conditions to new customers than old customers who have trusted them for a long time.This is an absolute, and forgive me for the word, stupidity in terms of marketing because you generate a sense of lack of gratitude in the client.To avoid creating offers programs based on the type of customer, to make everyone feel comfortable at the time you are.
10. Create offline events
The online leads to offline and vice versa, so if you really want to enhance your digital marketing combine it with offline actions, and one of them is to create exclusive events where you invite certain customers where you contribute value, do not seek to sell them, simply create a space where feel the experience of your brand in the first person.
11.Content created by users
Thecontent marketingis not just create content from the company but make users generate content for us, so it establishes programs for customers to leave reviews, collaborate with valuable content …
12. Shock your customers
To highlight things you have to do things that the client does not expect, how many physical postcards do you receive from brands?Surely none, so analyze the interests of certain customers that interest you and send them a postcard with a related image and that of course is written by hand by the head of the company.
13. Create video content
Video is the content that is growing the most, so if you do not generate your clients they will not find you, so try to create at least 1 video a week with content that is useful for your clients and potentials.
14. Create a podcast
Podcasts are the only content that can be consumed by doing more than one thing at a time, so it is a type of content that many users consume at times that they can not do anything else, such as driving, so take advantage of it and give them valuable content to listen to at those moments.
15. Offer products or services
The creation of a business in the company from my point of view depends on the integration of offering value of payment but also free, so depending on the business that is, think how you can give something totally free that for them has a lot of value.
Actions with a Blog
1 – Study the most shared content about the keywords that interest your business. You can use Buzzsumo to discover the ones that have been most shared on social networks. If some of them you can improve them or do something more complete will be super good content for your blog.
2 – Investigate which are the blogs that have the most visits of your same topic. For them you can use the Similarweb tool in which you can put many blogs and see how many approximate visits each one has. If they are the most visited, they will be for something. Take ideas for yours, you also want many visits.
3 -Improve participation in your blog. See if at the end of all your posts you are asking a question and if you open the participation to the readers. The blog is a bidirectional communication channel and you should never leave the content finished.
4 – Take a moment to answer all the comments on your blog and talk to everyone who shares your content on social networks, such as Twitter, Facebook and Google Plus. It is useful to look up your domain.com on Twitter and Google Plus to see who is sharing your content and they have not mentioned you. It is the best way to make your readers loyal, to make them remember you, to come back and to continue sharing with you on another occasion.
5 – Check all the titles of your articles so that they have a hook and arouse the most interest. The titles can be changed as many times as you can. Take advantage of Twitter to share your content with different titles and check which ones work best. Go back to your articles and change the title.
6 – See if all your blog contents add value . The blog should not be to share news that interests your company, nor is it a diary of your adventures. The blog is to offer something useful or fun to your possible audience. If not hard you will get shared on social networks, links from other pages or many visits. Do not make a blog thinking about what the boss wants to tell, but what a client would like to read.
7 – Redesign the sidebar of your blog. My advice is not to overload it. Think that widgets provide true value and which are essential. The reader’s attention is rarely focused on this part and you can also slow down the loading of your blog.
8 – Redesign the footer of your blog. Very large “footers” are often annoying and their reading does not reach an average of 2% of readers. Do not leave something that you consider very important, since almost nobody will read it.
9 – Add a subscription form to the side of your blog. Mail is the best method of contacting your readers and also the best way to become recurring readers. You can use Mailchimp, Mailrelay, Mail director, Aweber or any other system. Up to 2000 subscribers have free plans on all platforms.
10 – Add a more advanced and effective form to get subscribers : in Pop-up mode or at the end of your posts. You can use Magic Action Box, Optinskin, Optinmonster, Thrive Leads or others.
11 – Add an RSS icon to get subscribers who use an RSS reader. You can also link directly to Feedly or Flipboard, which are the most commonly used readers today.
12 – Be sure to use the Read More tag in all your posts so that the home page of your blog is scannable and the reader can easily view several contents and then decide which ones they want to read.
13 – Study what contents of your blog have worked best to guide you in the next ones. Which have gotten more comments, more links, more shared in social networks, more visits, more conversions … You can use Likeexplorer.com to know which have been more shared in social networks. More tips to improve your Blog
Actions to improve your web page
14 – Search for a good hosting provider that ensures you the best speed and security features, while facilitating migration from your current hosting.
15 – Activate a CDN (Content Delivery Network) such as CloudFlare or Amazon S3, it will serve your static content at ultra speed from different servers around the world, improving the loading times of your website.
16 – Optimize the images on your cover to ensure that it appears complete in the shortest possible time. Save your images for web before uploading them and upload them to the maximum size that your design can show.
17 – Create a Vimeo account where you can host your high quality videos and thus serve them from your website using the insertion codes. This way you will not consume web space and offer HD videos at the highest speed and with a personalized player.
18 – Analyze the errors of your website with tools such as GTMetrix or Pingdom Tools , which will show you the errors and the actions you must take to solve them.
19 – Check if your website is optimized for mobile devices at https://www.google.com/ webmasters / tools / mobile- friendly / , applying the changes suggested by the tool.
20 – Update the code of your website to HTML5 and CSS3, the new standards, to obtain greater benefits, speed and compatibility with the new standards.
21 – Substitute images of menus and lists by sources of free vector icons like those of the Dashicons or Font awesome libraries. You will get a professional look while reducing web loading times.
22 – Replace the Flash objects on your website with animations created using CSS , which are loaded with clean code, small size and compatible with search engine positioning.
23 – Make your contact page is clearly visible. And if you do not have it yet, create it, so that your potential clients will quickly find a way to communicate with you.
24 – Put in a visible place the links to your profiles on social networks so that your visitors can learn about your news and services in real time, while you boost your brand.
25 – Change the color scheme of your website, avoiding the use of strong and bright colors , prioritizing pastel colors and ranges of soft and minimalist tones.
26 – Make sure that on each page of your website there is a call to action , either contact you, share something on social networks, buy a product or see a book, so that your website is perceived as dynamic and not static.
27 – Add a subscription form that collects the emails of your visitors in services such as MailChimp to offer services and offers through email marketing campaigns.
Actions for Facebook
28 – Study with Facebook Insights what content has had the most participation to date. Try to draw a common pattern that tells you what types of publications you should repeat and which ones to stop doing.
29 – See what kind of publications you can do to encourage the participation of your customers. Questions in your publications? Do you propose a challenge to your fans? Without participation in Facebook it will be difficult to grow by organic means without announcing yourself.
30 – Study what your best publication schedules are . Your fans will be much more participatory in a few hours than others, so schedules are critical. In each sector they are different. You can help with Facebook page statistics.
31 – Do you have fans in different languages? Segment your publications in languages and you will discover it. There are many types of segmentations, but the one of the language works best since everyone has their Facebook in a certain language.
32 – Being at the bottom of the barrel on Facebook every day is complicated. I propose that you dedicate one day of the week or the month to program all your publications and thus you do not need to be creative every day.
33 – Create a private Facebook group in which you offer something very special to your most important customers. This way you will achieve loyalty and you will have direct contact with them. It is an important opportunity to convert your clients into your brand’s emadrjdores.
34 -Register in private groups related to your topic in which to participate as a person. There you can discuss and comment on the news and contents of your sector, and from time to time share your own content.
35 – Make a list of community Facebook pages or without commercial interests in which you can participate with the profile of your company. Facebook is the largest forum in the world, and not all are on your wall. Get out there and think about contents that will fit into those pages.
36 – Collect photos of your clients and make them protagonists of your page. If you can even label them to take the conversation with them to Facebook and thus be visible to all and for future clients. Example
37 – Make a collage with photos of your employees . Humanize your brand and also make them protagonists of your company page. Facebook is made for people and putting them in value is always positive. Example
38 – Make a compilation of important dates or milestones of your brand and publish in the past . Label or mention people to activate participation in those old dates of your timeline.
39 – Ask your most loyal customers to give you a score and a recommendation on your page. The stars are very visible and the recommendations can influence future customers.
40 – Define a system to monitor the private messages that arrive at your page. Now Facebook says the average response time of each page, so it’s a good idea to answer quickly. You can use Hootsuite, Zendesk or other systems to find out right away.
41 -Reactivate conversations from time to time. You can mention all the people who have commented on a publication and thus continue a dialogue that gives more visibility to old publications.
42 – Edit your old publications to include emoticons . You can use Emoji Input if you use Google Chrome, or copy and paste them from Getemoji. From now on, always use them.
43 – Redesign the cover image of your page to make it more striking and more creative. Here you have some super examples .
44 – If you have a page and a person profile, merge them to avoid duplicities. You must first put both the same name and make a copy of the personal profile data.
45 – Publish a photo album with the best photos of the month, the year, an event or an important day in your company. If you can tag people using your personal profile and emails so they have more participation. Example
46 – Take advantage of the memes of the moment to create some fun and funny version in which people can see themselves reflected and want to share it. A meme is a very versioned publication, like that of Julio Iglesias
47 – Investigate the applications for Facebook pages and register some for yours. You can make visible on your page your accounts from other networks, inform about your products, set up a store, get subscribers by mail …
48 -Customize the tabs and applications of your page by uploading an image for each of them. You improve the branding and the image of your Fanpage. Example on the left More Facebook tips for companies
Actions for Twitter
49 – Make lists on Twitter where you can collect and create categories of different types of accounts related to your sector. Example
50 – Check all your followers and follow back all those who may be potential clients of yours. Although many gurus tell you no, following your potential clients already generates a small effect and approach with them.
51 – Sign up for a programming tool on Twitter and set a day of the week in which you publish a lot of well-distributed content. You can use Buffer, Hootsuite, Tweetdeck, Laterbro or others.
52 – Study which is your best publication time on Twitter to adjust in your tool which is the best for your sector. You can use SocialBro or Twitter Analytics.
53 -Automate the publication of your blog posts and your website on Twitter. You can do it from WordPress or TwitterFeed
54 – Make a selection of the best blogs and content sourcesthat you trust that always publish something good. Dalos on Twitterfeed to be published automatically a few hours later on your Twitter.
55 – Automate your Instagram posts on Twitter so that you can see the photo directly, without having to click on the link. Instagram does not allow it without a link, so use IFTTT.
56 – Improve your ratio between followers and followers . Stop following fake, inactive accounts, spammers, who post in other languages or bad ones that do not follow you. You can use SocialBro or ManageFlitter to identify them and stop following them
57 -Analyze all the events or hashtags that you have participated in to discover who has been the most influential and participatory. Narrow the relationship and participate with them more often. You can use Tweetbinder .
58 – Collect the best tweets of an event, a hashtag or those that mention you and create a Storify and then publish it on your blog or on all your social networks. Storify warns the protagonists with which is another opportunity to continue participating with them.
59 – Investigate and make a list of possible hashtags that are most used and can be used in your publications. Use this list frequently when it comes to programming your tweets so that they reach more people.
60 – Analyze and save searches to monitor them often. so you can start the conversation and be proactive on Twitter, reaching strangers who clearly have certain interests related to your topic.
61 – Make a list of possible surveys that you can go programming on Twitter. Example
62 – Make a list of influencers on Twitter, to share their content very often, dialogue with them and actively participate.
63 – Analyze the statistics of interaction and impact in Twitter Analytics, with this you will be able to see what tweet and with what type of content had more visibility, more interaction and in what way. This platform offers you up to 8 different ways to interact with your messages, this will allow you to be more effective when it comes to including multimedia content, hashtags, links, etc.
64 – Publish your brand’s tweets with multimedia content, since they will have more impact and generate more interaction. If you publish with a photograph, do it in the Twitter format 850 x 320 pixels, so that it looks complete. For example
65 – Also, if you publish with photographs, mention in the photographs (allows you up to 10 accounts) users or brands that you want to highlight or get their attention. They will be notified by Twitter. Example
66 – Install and configure the JM Twitter Cards plugin on your website , including an image of 506 x 255 pixels to all the pages of your website and to your blog posts. This way when someone shares your content on Twitter, the plugin adapts a thumbnail image and you get more visual impact and more interaction.
67 – Check the statistics of audience and interests of your community in Twitter Analytics . In the Audience sections, demographic data and lifestyles, you will have relevant information on the topics of interest, keywords and geographical location of your readers and will help you to be more successful with your communication on Twitter.
68 – Use link shorteners to reduce, make more attractive and personalize your URLs and make them more attractive. If you use Bit.ly you can also have the statistics of interactions with your link.
69 – Make use of tools that allow you to detect the influencers and the people who have most participated in your communication, either by mentions, retweets or because they have distributed the content of your blog. This will help you detect active fans and ambassadors of your brand. You can use tools like: Tweetbinder , MentionMapp , Retweet.co.uk , Twxplorer .
70 – Measure and compare monthly the traffic generated by your Twitter communication in Google Analytics. Not only the number of visits it generates to your website through Twitter and the number of conversions of objectives it has generated in your Marketing campaigns.
71 – Install a plugin in your blog that invites your readers to share your content on Twitter and other social networks. Set up the application well to mention your account as a source. For this, you can use plugins like: Digg Digg , Social Count or Monarch (the latter is paid).
72 – Create, program and publish tweets with Twitter Cards to promote your campaigns and your content. Twitter allows you to create tweets with rich format to share freely with your followers or to make payment campaigns to specific audiences. You have up to six designs of Cards with 24 different calls to action, which you can adapt and edit, according to your campaigns
73 – Make ad campaigns on Twitter Ads promoting your tweets, your cards or your videos. If you do an adequate segmentation, you can optimize your campaigns to the maximum and improve the ratio of your conversions. Twitter is also one of the least expensive social networks for marketing campaigns. Twitter Guide 2023 for companies Example of 4 marketing plans on Twitter 70 tips for Twitter
Actions for YouTube
74 – Create a YouTube channel . Put your logo as a profile picture and use the header image to promote an event or special activity, announce upcoming releases or highlight achievements and awards made by your company.
75 – Add a direct link to your other social networks on the header image of your channel . To do this, click on the pencil icon that appears in the upper right corner of the photo and click on “Edit links”.
76 – Make a video a month that does not involve much budget. Record tutorials with tips for users, manufacturing processes and product demonstrations, customer testimonials, free video courses, recommendations …
77 – Once a month, make a hangout or webinar live and answer your customers’ questions. You can also ask them to send you their questions in advance and then record a video with the answers.
78 – Record interviews with leading figures in your sector that provide a lot of interesting content for your users.
79 – Once a year, organize a course or master class inviting 20 influential bloggers from your sector. Record the meeting and then make a video with the best moments to spread it on social networks. When you share it, mention the invited bloggers.
80 – Place a video as a trailer for the channel . It will be seen by unsubscribed users who visit you. It can be a video that defines you as a company, a video where you tell the user how you can help him, giving reasons to subscribe or the last video that you are promoting.
81 – Choose your best video or the one you most want to promote as a channel advertisement . It is done in Channel Configuration / CHANNEL / Featured Content / Announcement. It’s free and YouTube will show it more than the other videos.
82 -Check and review the following basic information of all your videos: title with less than 58 characters and keywords, description with the URL of your website and a transcription of the content, and add all the tags related to the video, your company and your sector It is important for SEO.
83 – Add a card at the end of all your videos promoting another video or redirecting to your web page. 84 – Includes an annotation with link in all your videos inviting the user to subscribe to your YouTube channel. 85 – Put your watermark or logo on all the videos on your YouTube channel. It is done in Channel Configuration / CHANNEL / Branding. 86 – Organize all the material of your Youtube channel in different Playlists and Sections . You facilitate searches, improve the user experience and optimize the appearance of your channel. 87 – From time to time, write an article on your blog related to the content of your YouTube videos and insert the videos in the post. The possibilities for users to see your audiovisual material multiply. 88 – Make an action protocol for each time you upload a video to your channel. See in what media or social networks you will spread it. 89 -Subscribe to other Youtube channels related to your sector to follow closely the videos they publish (from competitors’ brands, references, your most interesting subscribers or potential clients). 90 – Check the statistics of your channel to draw conclusions and improve your strategy. To do this, go to Channel Settings / Analytics. Pay special attention to the data of “Audience retention” and “Sources of traffic”. 91 – Make a very good selection and curation of interesting videos of your theme and organize them by lists . It can be used to add the list as an extra of an article and to share the different compilations through social networks. Video-market in Youtube, with Vilma Nuñez 20 tricks to improve your SEO on YouTube
Actions for Instagram
92 – Identify who your best followers are through Iconosquare and create a series of shortcuts to participate more with them in their publications. You can also tag them from time to time. 93 – Make a template with your colors and branding to put different phrases every week related to your theme. Example94 – Sign up for some tools to program your publications. This way you will not have to be creative every day and you can leave all the publications of the month ready. You can use Latergram or Onlypult. 95 – Create a participatory campaign on Instagram proposing your followers from all your social networks to upload their own photos with a specific hashtag. 96 – Invite your customers to upload a photo using your product with a hashtag. All participants can get a discount on their next purchase. You get loyalty, new sales and recommend your followers 97 – Install the Repost App to post on your Instagram account the best photos uploaded by your customers or user of your services. Search actively for all publications that may have mentioned your product. 98 – Make a list of possible videos of 15 seconds that you can make and schedule them in your next publications. 99 – Prepare several videos that are based on photos of your users and your activity with a background music. You can use Flipagram or Funimate. Example100 – Prepare several videos that you will accelerate and then put them on camera and show some activities of your business. You can use the Hyperlapse mobile application. Example101 – Create several games type hobbies where you create participation with your users. Example102 – Make several images gathering the headers of your blog articles and program them with a tool so that they are distributed one each week. Each time you gather enough to make another image, add it to the calendar. Example103 – Make several collages with your most participative and loyal fans . Mobile apps like InsTrack tells you who they are. Post the photo thanking your support and label as many as you can. You can repeat this type of publication every month and thus encourage more participation from your audience. Example104 – Make a study and a list of all the hashtags you can use related to your subject so that the publications can be seen by more people who do not follow you. You can use the instagram search engine to see how many times each hashtag is used or a mobile app called TagFire. 105 – Enter the Crowdfire online tool (with your username on Instagram) and follow-up strategy. You can copy the followers of references or companies of the competition and start following your accounts. You can see which users have started to follow you and return the follow. It also tells you who has stopped following you. It is a fantastic application to do “cleaning”. 27 types of creative publications for Instagram 30 tools to retouch and create images
Actions for Social Networks
106 -Become associated with other social network accounts to share your content with each other. You can strengthen the relationship between both and achieve much more diffusion power in your content. Make a list of brands that generate very good content that you would not mind sharing. 107 – Create an account on Snapchat and use it to create content that you spread on your other social networks creating a sense of urgency, as it will only last for a short time. 108 – Collect the phones of your most loyal and special clients. Think about how to serve them via WhatsApp and offer them advice and special attention. 109 – Add a number of WhatsApp of the company on your website and social networks. Configure WhatApp to be able to use it from the computer and have a person from the company responsible for answering it. 110 – Create a company page on Linkedin and make a calendar of important publications that you can spread every week. Invite employees to follow it and register it as their current job. 111 – Create several product pages on Linkedin with your most important services, with specific content of that product on each of these pages. 112 – Add your G + page to your programming tools (such as Buffer), set the publication schedules and program all your most important content: blog, youtube, slides, infographics … 113 – Make a list of G + communities where you can participate, comment and publish your interesting content for the rest of the community. 114 – Create an account in SoundCloud and create audio content to upload. You can record the reading of the contents that you already have or create some specific ones, such as interviews, debates, explanations … Humanize your brand. Example115 – Create an account on Slideshare and upload content in slide format or PDF. It is one of the social networks that best positions and you can embed it within your blog posts. You can use it to recycle existing content in another more visual and attractive format. 116 – Create a blog parallel to the official on Tumblr. You can use it to have a more relaxed or hooligan content, with the use of videos, images, gifs, or small text publications. You can also use it as a compiler of your best audiovisual content: youtube, soundcloud, slideshare, instagram, pinterest … 117 – Create your company page on Pinterest and configure different boards where you can collect images and videos of different topics related to your sector. Link your URL with the information on the page. 118 – Create a Delicious account and create valuable content as a collection of very interesting links for fans in your sector. Categorize them well so they are easy to find and 119 – Study if you can create a list of music on Spotify that adds value to your community, try your topic or it can be collaborative so that members of your community add among all their favorite songs. The music unites. 120 – Create an account in Periscope . Make a calendar of possible situations, events or educational content that you can broadcast live. Communicate on your website and other social networks the program you are going to follow and invite everyone to follow you and be aware. 121 – Create a company account in Snap Chat to reach the younger audience. Recycle your best content and give exclusive material with expiration date for your followers. It is the best tool to share something and generate a sense of urgency: if you do not see it soon it will disappear. 122 – Make a list of all the news aggregators in which you can contribute something and discuss your topic. It establishes what contents already created you can upload and plans which are more indicated of the following ones. You can consider using Meneame, Mktfan, Divulgame, Bitacoras, Divobloguer … 123 – Research the Meetup groups and sign up for those that your company or employees can participate. Study if you can also make a proposal within them to organize a small event or propose a topic with other participants. 124 – If your company has to do with tourism, catering, leisure or culture, you are interested in registering on TripAdvisor and asking for reviews and opinions from your most loyal customers and even announcing them at your point of sale. The 30 most used social networks in Marketing
Actions to care for and retain your Customer
125 – Create a WhatsApp account with a business phone and configure it to be able to manage it also from the computer. Introduce the account among your customers to have direct and fast communication with them and thus be able to build loyalty. 126 – Create a private Facebook group where you invite your best customers and give them advice and share material on how to get the most out of your products. You can also solve doubts and problems in a more intimate, direct and at the same time useful for other users. 127 – Create a strategy to promote the content generated by the users and at the same time fidelize them. Tell them, for example, customers who buy in your business that, when they use the product, take a photo and upload it to your Facebook Fan Page. For each published image, they will have a 10% discount on their next purchase. 128 – Create a VIP Club with your best customers and invite them three times a year to a market where they can buy your products or services at very low prices. That day, he organizes a catering and hires a DJ to give an exclusive touch to the appointment. 129 – Offer a significant discount to those customers who make large purchases over a specific budget set by you. 130 – Create a Select Club with your most loyal customers to test and test your products or services for free before they are released to the market. That way, they will feel special and will have the opportunity to give you their opinion before anyone else.
Actions for SEO and positioning
131 – Check that your website does not have duplicate content with other websites. You can use Copyscape as an online tool to analyze it. 132 – Study if your own website does not have the same contents repeated in different URLs. Use Siteliner to analyze your domain and find duplicities. It is very common, both for repeated content, bad redirections of your domain with www, or indexed taxonomies. 133 – Do a search of all your URLs indexed in Google with the command site: tudominio.com. You can discover indexed content that you are not interested in or very loose or unimproved content. 134 – Make a study of all the SEO meta-titles of all your pages. With the command site: tudominio.com you can see them all quickly and mark which ones need improvement. You need to include the keyword and have a maximum of 512px width, they are no longer measured by number of characters. 135 – Check the meta-descriptions of your pages and write a specific code for each one. You have 156 characters, you must include the keyword and have something of a hook to increase your CTR. 136 – Use Google Search Console to examine what CTR you have for each different search in which your results come out. Those in which you have a low CTR you should optimize the title, since people are seeing the result, but do not click on it. Compare it with the other well-positioned results. 137 – Use Search Console to see which URLs give 404 error and solve them or create redirects to other contents. 138 – Check all your content to optimize the use of the keywords for which you want to position each URL. You must put the keyword in the title, URL, subtitles, the first paragraph, in bold, in the images and repeat it. If you use WordPress you can use SEO Yoast plugin to guide you in each content. 139 – Make a study of all your content to see if everyone has at least 300 words and if the time spent in each is adequate. Correct all those that do not meet the requirements. 140 – Check if your images are optimized. Download several of different contents, pass them by TinyPNG and see if they have reduced a lot of weight. If so, reload all that you see that fail. You can use Gtmetrix to detect them too. And you can use Smush It or Ewww Optimizer to optimize them if you use WordPress. 141 – Study how important your domain is in Google’s eyes and if it carries a penalty. You can use Real Page Rank , Barracuda Panguin Tool, Ahrefs, Sistrix, Semrush or other tools. 142 – Study what inbound links or backlinks you have. With all those who are very bad pages, ghost or have harmful anchor texts (viagra, porn …) make a list and use Disavow Tool so that Google does not relate to them. You can use Ranksingals or Search Console. 143 – Study what incoming links your competition has . Make a list with what you think you can get them too or give you some idea to get more links. You can use RankSignals, Ahrefs, Majestic, Sistrix, Semrush or other tools. 144 – Analyze the speed of your web page in different tabs and landing pages. At least the most important for your business. Use Gtmetrix to have many recommendations on how to improve them and to see in Cascade mode which are the slowest elements. 145 – Check that your website is viewed correctly on mobile devices . You can use Screenfly to view it in different resolutions. Do not focus only on the design, but also on pages where you have videos and multimedia content or iframes. 146 – Analyze the amount of internal links you have in each URL. With Search Console you can see more and less linked, and then add more to the most important ones that do not have many. 147 – Make a study of which are your most shared URLs in social networks. You can use Socialcrawlytics or SharedCount to see which ones need a little push. 148 – Make a simple study of your website with some SEO audit tool. They will give you a series of tips to improve your SEO. Use for example: Woorank, SEOoptimer, SOEmator … 149 – Check that you do not have broken links on your web page, since Google scores it negatively. Use Brokenlinkcheck to do a quick scan and correct errors. 150 – Check all the audiovisual content that you have on your website and make a transcription of them if you want them to position much better. If you have content on YouTube or audio that you have not added to your website, you can order a transcript and you have a great new content. 151 – Identify how many Javascript your page loads and try to unify them in the least possible number of them. You can use some tools like JS and CSS Optmizer. 152 – Unify the CSS style sheets in a smaller number of them, and try to minify them (save code). You will greatly reduce the number of requests to server that your page makes. 153 – Use a Crawl tool that analyzes your entire site for errors of all kinds. Screaming Frog is perfect to track your entire website and find duplicates, indexing errors and locks. 154 – Install some Caché system in your website so that it loads much faster. You can use W3 Total Cache or Supercache if you use WordPress. Since you are, enable Gzip so that your website is compressed and weigh less. 155 – Make a big list or a ranking of your sector so that some of the mentioned ones can share and link to you. 156 – Optimize your Robots.txt file to tell search engines which parts of your website you do not want to index, or prohibit the entry of undesirable robots that unnecessarily load your server (and sometimes your “scrape” your content) 157 – Check who are your hosting neighbors and if the IP that you share with others is healthy and no barbarities are made with it. Use Ip Neighbours or other tools. 158 – Make a revision of all your old contents of more than one year and two years, and prepare proposals for improvement and updating for each one. This will ensure that the time of permanence is maintained or recovered as people will not perceive it as expired. 159 – Study that Rich Snippets or rich formats can be used on your website to improve the CTR. Starlets, addresses and bread crumbs are usually very interesting. You can use plugins or put them with html. 160 – Study what contents of your website need a visual and content improvement : with more images, include videos, more and better text, more links … Improve them to increase the time of permanence, the number of shares, number of backlinks and conversions. Make a list with all those who can level them up. 75 steps to do SEO and positioning The best 20 SEO and web design books
Actions for other types of Marketing
161 – Get the phones of influencers, other brands and your most loyal customers. Use the phone when you want to distribute more special content and look for support. 162 – Study how to give a sense of urgency in your services or products. For example, it shows the number of places or limited products that are missing, establishes a deadline for a price, shows complete services … 163 – Think about what you can offer your clients as something extra that they do not expect. You will get to improve your recommendations in networks. The unexpected always works. If something scalable, you can always give everyone better. 164 – Establish a Corporate Social Responsibility (CSR) project for your brand. Collaborate with other institutions or develop your own project. The best thing would be for your own employees to participate and involve the whole company in it. 165 – Use Endomarketing so that your own employees want to recommend your products and be ambassadors of your brand. 166 – Write a sponsored report in a conventional magazine that your target audience can read, offering valuable content that is useful and interesting for users. Never a commercial or advertising article. You can also sponsor a television or radio space where an expert of tips and tricks related to your sector. 167 – Offer a free online course to users who subscribe to your blog. This type of actions are included within Growth Hacking, a type of marketing that is lately trend and fashionable. 168- Organize a contest on Facebook that encourages online-offline connection . For example, pose a riddle or propose a tongue twister and invite your followers to go with the answer to a specific postal address (which can be one of your locals). Anyone who guesses the riddle or says the tongue twister right the first time, takes a gift. 169 – If your brand sells products, you can practice something that has been done all your life in movies, television and now also in videogames: product placement . That is, that your article appears subtly or as part of the plot in a series, feature film or game. 170 – Invite your most special clients to a course or workshop organized exclusively for them that you know they may be interested in. It does not have to be related to your products or services, but rather to topics or activities that your target audience may like: cooking course, wine tasting, photographic workshop, race or fan marathon … 25 types of different Marketing strategies
Actions for Email Marketing
171 – Create a monthly newsletter design that you can use every month and provide real value to your subscribers. Forget the commercial content and talk about yourself because that way you will only burn your subscribers and not open your emails any more. 172 – Create another list of subscribers interested in receiving Flash Offers that only last a couple of days. Descalarlo on your website so that buyers or interested people subscribe to that commercial content because they expect to receive a discount. 173 – Automate the sending of emails by RSS so that when you publish new content it is automatically sent to the selected database. Most email sending platforms allow it and it is easy to configure it. 174 – Use your email to write one by one to your clients and ambassadors. The difference with mass email is great and is very wasted in companies that believe it is not profitable to waste so much time. But you get ambassadors for your brand and a totally different relationship. 175 – Add birthday dates to your database and congratulate your customers on their most special day. Technique popularized by El Corte Inglés, easy to do by email and social networks. 176 – Create a Twitter Card to subscribe to your email. People on Twitter can subscribe with just one click, if you need to enter your mail or your data. 177 – Get emails at a local or physical point of sale as well. Invite your customers to write their pen using their email to receive some kind of offers or exclusive digital content for them.
Actions to improve Conversion
178 – Use Google Anlaytics to see the duration in each of your pages. Record all those in which the time of stay is low to try to modify and add content. 179 – Study the conversion funnel with Analytics to see where in the purchase process you lose more customers. Optimize that point to improve your conversions. 180 – Install the free version of Hotjar to make a study of which areas of your web are the ones that arouse the most interest and where the users spend the most mouse. 181 – Do a study with Hotjar of the percentage of Scroll that the visitors of each page do. You will discover in which the user does not reach the end and which ones you should improve. 182 -Record the visits of your website in sessions with Hotjar. You can “spy” each of them and see what behavior visitors are following on your page. 183 – Study the conversion data in Analytics to see which traffic sources convert the most , not just the ones that give you the most visits. All visits do not convert the same and you will discover that social networks or websites bring you more qualified traffic and interested in buying. 184 – Select several objectives in Analytics and give an economic value according to what they represent for the company. You can add an event in contact forms or links that help you add concepts when you do not have a store. 185 – Do a profitability study of your strategy in each platform. Make an estimate of the time and money you spend per month in each social network, in each website or with each collaborator, and compare it with the conversions generated through each of them and their total economic value. Correct your strategy if in some you do not get the expected return. 186 – Propose a conversion test to several nearby people of different profiles . Ask them to give you opinions and answer several questions about how they have perceived your website and the purchase process. Sometimes in the company we are not aware of how they see it from outside people who do not know your website or are alien to your topic or product. Copywriting Guide 2015 to seduce on your website 15 steps to improve the usability of your website
Google Adwords Actions
187 – Create several Google Adwords campaigns to search with your most important keywords and with the greatest purchase intention. They are the most expensive, but the ones that you are most likely to convert. 188 – Study the profitability of all your Adwords campaigns and decide which ones are below the margin of each product and which ones you should pause because they are not being effective. Those that are profitable and do not limit the products or services you sell, increases the budget to sell much more. 189 – Create a Google Adwords search campaign with remarketing for those who have already visited your website and are still looking for a service that you offer. You can raise your normal bid. 190 – Check the different search terms that are activating your ads and add as a negative keyword all those that do not generate conversions or those that have nothing to do with what you offer. Define with phrase match the possible keywords that generate the most errors. 191 – Check the times when your ads come out and change the bids to try harder in what you get more profitability. 192 – Register different ad extensions for your campaigns. You can show in your ads the phone number, the address, contents of your website, reviews … 193 – Create a Google Adwords campaign on Display (images) and segment it for different related keywords that trigger your ads on many web pages 194 – Create a Display campaign to make branding on different web pages chosen by you. This is called segmenting by locations. Use the location tool to discover all the pages that you may be interested in advertising and use Adwords. 195 – Create a remarketing Display campaign to remind all visitors to your website of your services and products. They are usually quite profitable and make your visitors do not forget you. 196 – Design many animated banners in GIF or Html5 to improve the conversion of your Display campaigns. You can also use the AdWords dynamic ad tool. 197 – Create a video campaign on Youtube InDisplay , which will show your recommended videos when people see another video of a specific channel or a specific theme. 198 – Create a video campaign on Youtube InStream , with a 30-second video that people will see before a video. Only those who see the full ad will be charged, not if they see only 5 seconds. 199 – Create a video campaign with remarketing , to show your videos to those who have already visited your website. It is a way to show those who already know you with another type of audiovisual content and closer. 200 -Spy on your competition to find out what keywords they use, how they shape their text and image ads and how to improve your own. You can use Semrush, Sistrix or do it manually looking for your keywords and making a list of ads. Advanced manual to optimize campaigns in Google Adwords Guide to approve the official Google Adwords certificate
Online Marketing Actions paid
201 – Create many Twitter Cards to be able to stand out much more with your ads created for Twitter. Make a good collection with different images and written arguments, to study later which ones work better. 202 – Create an ad campaign in Twitter Ads with your best value content . Study your result and profitability to see if you should replicate it for each time you make a very good content. 203 – Create a Twitter Ads campaign with your services or products, segmented for related keywords. 204 – Create a campaign on Twitter Ads segmented with Remarketing for visitors to your website. 205 – Create a segmented Twitter Ads campaign for followers of several accounts in your competition . The best way to show you to new potential clients interested in your subject- 206 – Create a Facebook Ads campaignwith your services aimed at a very specific profile according to your target audience. You can segment by city, studies, relationship, interests … 207 – Create a calendar to promote different moments of the month your best Facebook posts and thus reach many more people and make them more viral. If your fans are not very active it is good to promote it only for your fans, so reactive. 208 – Create a Facebook Ads remarketing campaignto show your posts to visitors to your website that may not yet follow you on Facebook. Even if they are not your fans, they will be more receptive because they already know you. 209 – Create a Facebook Ads Local campaign, and so people who use Facebook Places and are in your same area will see your business highlighted. 210 – Create a Facebook Ads campaign to earn more Like on your page . You will increase your community of followers and you can segment it for those that fulfill certain characteristics. 211 – Create a campaign in Facebook Ads where you create a discount coupon in one of your products. Try different segmentations and if one is profitable, repeat it and schedule it to do every month on the dates that suit you. 212 – If you upload videos to Facebook (highly recommended) you can make a video campaign to increase the number of views and reach many people. 213 – Sign up in a web of affiliate systems and create a campaign. You will offer a commission to webmasters who want to promote your products on their website. You can use Zanox, Comission Junction or others. 214 – Make a list of the most visited websites in your sector and note the price they have to promote in it and contact all those who do not put it on their website to see what price they offer to advertisers. 215 – Make a campaign on Instagram Ads with creative images that arouse interest in your products. As they have started recently they are now cheap and work pretty well if your brand is able to create good images. 216 – Make a campaign in Linkedin Ads . They are the most expensive, but you can get very good results especially if your company sells to other companies, and not the end customer. It also makes sense for training and job offers. 217 – Search for well-known blogs that talk about your topic and offer to pay them for a sponsored post that speaks well about a service or product of yours. 218 – Study the possibility of contacting a Youtube channel to sponsor a video that will soon mention or talk about your product. 219 – Analyze the events of your sector and your topic in case you could sponsor an Event . 220 – Sponsor any cause or donate money to a Foundation or Association. Guide and comparison of the 10 types of ads on the internet
Actions for your Online Store
221 – Place widgets to increase the usability of your online store and get more user interaction and higher sales. If you work in WordPress, with the WooCommerce plugin you can insert a shopping cart widget, price filter, category menus, best-selling and best-rated products, etc. 222 – Analyze the best offers of transport companies in the market to optimize your profits and offer a better service to the customers of your online store. 223 – Place descriptions and images to the products of your online store. It tries to be images of good quality and in different perspectives so that the client can analyze the product from all angles and increase their confidence. 224 – Use some product landing pages and position them well in Google to increase the sales of a certain product and measure conversions. 225 – Place in a visible place the certifications and homologations to increase the confidence of the users. It also offers a good customer service clearly visible to solve pre-purchase questions and generate closeness. 226 – Loyalty to your customers so that they return, offer them promotions , discounts, prizes. Use the newsletter to offer them value. Treat them with closeness, congratulate them on special dates, offer promotions on certain days. 227 – Allows allpossible payment methods . Payment gateway with card, PayPal and cash on delivery. The more options less likely that a user does not want to buy for not making their preferred payment method available to them. 228 – Includes calls to action throughout the web to encourage users to make the purchase action. Use an attractive language that incites to click and discover the qualities of the products. 229 – Analyze which are the most sold product categories. Redesign your menus and layout structures to stand out. 230 – Follow the user’s interactions , ask them to make reviews, reviews, comments and product evaluations. This increases the confidence of potential customers. 50 actions to increase the sales of your online store The 20 best templates for Online Stores
Actions in other media
231 – Offer to participate in a traditional or online radio that deals with a subject related to your sector. Write a good value proposal to make it more likely that they will count on you. 232 – Make a list of the blogs with the most visits of your topic and offer to write a post as a guest . In many cases you can talk about your product or link your website. 233 – Work and have direct contact with press or digital media for which you can write from time to time. Make a list of everyone you can collaborate with and prepare an email to offer your help to all of them. 234 – Create a collaborative content between several web pages so that it can be downloaded from all of them and all the participants have visibility from the other webs 235 – Give it a spin and recycle some very good content of yours to give it to a digital medium or another web page
Personal Brand Actions
236 – Includes a page about the team on the web of your company where you highlight the specialty and the strengths of each of your employees. Put a picture of each one and link your blog and professional social networks. 237 – Employees who write on the company’s blog must sign their own articles. Create auser for each employee and complete the “biographical information” section, highlighting the profile and specialty of each worker. 238 – Make professional photos to your employees for the profiles of their social networks: well lit, quality, where they look good, they are recognized and in a professional environment. 239 – That your employees put the same profile picture and the same username in their most professional social networks: Linkedin, Twitter and Google+. 240 – That your employees create their own blog where they work their Personal Brand and write articles related to their profession. Encourage them to buy their own domain (.com or .com) with their first and last name. 241 – Invite your employees to have a page « about me » on their blog where they speak in first person, be close, tell the reader what they can help you with, reflect your career and include a good picture of yourself. 242 – Create a Linkedin profile for each employee with a personalized URL and a profile picture that is visible to all users (not only for their contacts). Each employee joins 5 groups related to the sector to participate actively in them twice a week. 243 – Create a Twitter account for each employee, with a good professional description with keywords and a link to your blog. Publish 5 tweets / day, share interesting content of the sector (own, company or others) and comment or retweet what others publish. 244 – Create a profile in Google+ for each employee, completing all the “About Me” sections: history, work (where you should highlight your role within the company), studies, basic information, contact and links. That they join 5 Communities of the sector to participate actively in them twice a week. 245 – Increase the number of followers of each worker on Twitter using tools such as ManageFlitter . Follow other professionals of your profile, referring, potential clients, accounts of the competition and specialized blogs. From time to time, clean up the users who do not return the follow . 246 -Manage your employees’ Twitter accounts with programming tools such as Buffer . Choose for each one the best contents of your specialty and, from time to time, publish material of your company in their profiles. 18 steps to improve your Personal Brand
Networking actions
247 – Make business cards with your design and your branding to offer in events, meetings or networking actions. They continue working to have a more direct contact. 248 – Celebrate special occasions in your company giving a party . You can invite friendly companies, customers and employees. A way to build loyalty, have more material to participate in networks and humanize your brand. 249 – Make a list of the existing fairs of your sector and consider if you can go or if you can even invest in a stand to publicize your services and do networking. 250 – Make personal cards to employees that include: your photo, your name and surname, your specialty, your position within the company, your mobile, your mail and your blog. 251 – Create a calendar with the conferences and events of the sector and try that your team has a presence in the most important ones. It is interesting that your employees attend in person as listeners or participants to continue learning, contribute, gain visibility and networking. 252 – Write an article on your company’s blog about each event in which you participate by linking the organizers and speakers. When you share it on social networks, mention everyone you talk about. You can also send it by mail to the professionals you have met at the event. 253 – If you can not attend in person, your employees participate actively in the hashtag of the main events in your sector. That way you get to know the most important topics that have been discussed. In addition, you can contribute your point of view and experience. 254 – Organize your own event where other professionals, companies of the sector and specialized media come. It is a good way to gain visibility and exchange information of interest with other colleagues. It also serves to “de-virtualize” and humanize your brand. Create a hashtag 255 – Once a year, organize a course or Master Class inviting references of the sector so that your employees continue to be trained, recycled and your company is in contact with the top.
Actions to improve your product
256 – Create a satisfaction survey to pass on to your clients. You can use Typeform. 257 – If you have a business with point of sale, offer a questionnaire on paper where users can rate and comment on their satisfaction. 258 -Analyze all the comments you receive in social networks, blog and email. Draw conclusions from the things that most demand and poses actions to correct it. 259 – Make a list of all the doubts you have about upcoming services and products of your company. Ask through social media every month about some issues and get your audience involved and give you their opinion of what they would like or need. 260 – Prepare an email in which you ask the clients after a while that such experience they have had with your product or your service. Take the indications into account. 261 – Analyze the positive comments that customers make to your competition. What they are most appreciating of them are clues of what you should do. 262 – Analyze the criticisms and worst evaluations made by the clients of your competition and make sure you are not making the same mistakes. 263 – Create a public comment page where your customers can leave comments or improvements. Answer them when you have taken action. Not only will you have very good tracks, but you will also make them feel part of the progress of your brand and you will feel that you are listening to them. Example
Content Generation Actions
264 – Make an interactive content with tests or small games. We make a Test of 20 questions for each class of the Community Manager Course where students check if they know the whole subject. Example265 – Create a PDF catalog of your products and services. You can offer it on your website and upload it to social networks with Scribd, Issu or Slideshare. 266 – Create slides in Power Point or Keynote where you explain in a visual way other contents that you have in other formats. You do not have to do anything new, but serve as a recycling of content. 267 – Create infographics based on other content of yours. You can use Piktochart or even better tools like Photoshop and Illustrator 268 – Create an ebook with the articles of your blog. Then you can offer it as a prominent download to your visitors, even in exchange for subscribing to your mailing list. 269 - Create an ebook from scratch with exclusive content for your subscribers. They can not only read you on your website, but also offline content, an electronic book and even print. 270 – Create several posters that your visitors can download and print on their own. Make creative designs and include your brand logo to help you make Branding. If you have done infographics, you can give them a poster. Example271 – Create an App for mobile devices that allows your customers and target audience to check your news, blog, products, services or even make purchases from your own smartphone or tablet. You should bear in mind that more and more users consult the Internet on the way to work, on the street, away from home … Every time we use less the desktop and more the mobile. 272 – Design simple tutorials in a single image with processes in 3 or 4 steps. Then you can easily share that material through Facebook, Instagram, Pinterest or Whatsapp. You can even insert it in blog articles, ebooks or videos. To create these tutorials we recommend tools such as Photoshop, Canva or Picmonkey. 273 – Record podcasts with interviews with experts, debates, advice, recommendations, etc., that provide useful information and data for your users and potential clients. These audio files can be created and published on Soundcloud, a social network specialized in this format. Then, insert them in your web or blog and, of course, share them through your social networks.
Design Actions
274 – Make or order a restyling of your brand so that it adapts to the web perfectly and transmits modernity without losing its essence. If your logo is old, in an online environment this will be even more evident. Update it 275 – Create all kinds of graphic elements where your logo appears so that in all the sites a coherent brand image is shown (web, headers and profile photos in social networks, newsletters, email signatures, banners, etc). 276 – Analyze the colors you use on your website. Maybe they are not transmitting your message correctly. Do not abuse colors, use two main colors and a third to highlight an element. This gives a more professional image. 277 – If you have a blog, create a graphic manual for blog elements such as headers and icons. Define a broad color palette in the headings of the articles so that the posts do not look too much like each other. Define a specific style for the images: photos, vectors, illustrations, etc. Be consistent with this. 278 -Avoid downloaded images from Google , this removes personality and professionalism to your online presence. Make or order good photos of your business and show them in your online supports to increase branding. 279 – Foster internal branding by creating posters, calendars, signage, merchandising elements, etc. The brand image is projected outward but also inward. 280 – Make a contest for users to redesign your logo or a poster with your brand. This type of actions, in which your graphic image is the center, serve to enhance their presence in the collective imagination. 281 – Renew your graphic library. From time to time, buy images and icons of good quality in specialized places. This makes a difference at a graphic level and does not have to be very expensive. 282 – Analyze if your logo and brand image is seen correctly on all devices . If your logo is a bit complex or has small parts, on mobile devices you can use a simpler and more iconic version of the logo. Create a high resolution version for Retina or Iphone devices. 283 – Always stay up to date with graphic tendencies . Every so often look at publications and compilation articles with the latest trends in graphic and web design and try to make your brand always look good. Do not let your brand become obsolete. Renew
Actions in Forums and Groups
284 – Search for Communities related to your brand in Google Plus and make a list of the 30-50 best ones based on the number of participants, activity level and update of publications to later have a ranking according to their relevance. 285 – Make a list of the 50 best Facebook groups and subdivide them by categories. Socilita admission in all of them and defines the days of the week and the time you will dedicate to publish in each of them. 286 – Make a list of 30-50 Linkedin groups related to your topic and where your target audience is located. Become a member of the group or ask for admission if they are private. 287 – Create a calendar of publications to organize: the day, the hours of publication and the type of publication (video, article, image, image gallery, survey, etc). 288 – Set a daily routine of 10 minutes in which your goal is to participate in the groups: answer the doubts of other users, add opinions to open dialogues, ask questions and share reflections, reinforce positive links with +1, I like and recommendations. 289 – List the best contents of the blog and the web by topics in an excel so they can be used later in the groups. (Delete commercial messages or you will be marked as spam). 290 – Make a list of all the forums of your subject and study in which it can be more interesting to be an active and participant user. The forums are not fashionable, but there is a lot with a lot of traffic and debate. 291 – Detect who are the most active users and brands in the forums in which you participate to follow them and list them as featured users. 292 – Create private groups on Facebook or Linkedin for your best clients and use them as an exclusive communication channel. Top 40 Marketing and Advertising groups
Actions with promotions and contests
293 – Prepare 6 games for Facebook (to publish one every two months). The best comments get a prize. For example, write an incomplete sentence for users to finish, ask fans how they want your next product or design an image with two options for followers to say which is their favorite and why. 294 – Think of 3 hashtag contests for Instagram (one per quarter). In all three cases, invites fans to upload photos on their profile with a theme and a hashtag. The best images can be displayed on a page of your website created exclusively for each campaign. 295 – Think about 2 causes of solidarity you can support each year and design 2 personalized images with your logo to share on Instagram. Invite your fans to publish that photo on their profile or make a repost with a hashtag. For each user that carries it out, you will donate € 1 (or the amount you can afford) to any association related to the cause. 296 – Prepare 3 contests for Twitter and launch one per quarter, always with its own hashtag. For example: create a tweet with an image and invite fans to give you a title (win the most creative phrase), write an original tweet and have users retweet it to enter your draw, or ask a question and ask 3 best answers will have a prize. 297 – Create a video contest for YouTube where your fans demonstrate their creative skills (dance, song, recipe, makeup process …). Make a page on your website with the bases and a form to upload the video. Promote the contest in your other social networks. Then, make a playlist on your YouTube channel with the participating videos. 298 – Encourages offline-online connection . Every time your company organizes an event or activity in one of your premises, it enables a photocall area for people to take photos and upload them to Twitter or Instagram with a hashtag. The publications that have more likes enter the lottery of a lot of your products.
Actions to correct Marketing errors
299 -Retest on which social networks you have automated tasks. It is not such a good idea to have automatic private messages, since many times they damage the image more and you lose humanity. 300 – Not having clear and defined objectives prevents you from improving and correcting your Marketing actions. For this, it is essential to implement analytics, measurement and conversion tools and actions on your website. For this reason, always establish objectives and KPI that can be measurable and comparable over time and start measuring from day 1 of your Marketing actions. 301 – It is a false myth that «a company has to be in all social networks «. It is not necessary to be in all Social Networks , but it is strategic to have a presence in social networks where your target audience is and in which you can create and share content that is useful for your followers. It is a mistake to open accounts in social networks where your company can not have a record in the content and quality of publications. 302 – Study your rate of publication in all your social networks. A failure in your strategy may be to publish a lot and saturate your followers or customers. On Facebook, doing 4 good posts a week is enough. On Instagram, 1 or 2 posts a day as much. 303 – Do a good study of target audience and a correct segmentation for your campaigns: keywords, geolocation, gender, interests, etc; Obviate this section makes your campaigns have little impact and that the conversion ratio of your goals is very low. 304 – Redesign your website, because having a website that is not responsive, that does not allow updates or the installation of plugins of design and performance, makes search engine positioning very difficult. That is why you should check and correct often the errors of code, duplicate content, links and everything related to SEO on page. Many times companies want to make online marketing through obsolete websites, slow, slow to load, that are not intuitive and do not look good on mobile devices. 305 – Create a blog and do Content Marketing. If your brand does not have a blog where you can share useful content for your audience, it condemns you to only make commercial content. The commercial content is not only more expensive, but also will always go below the content of value, which is what your audience reads, shares and recommends in Social Networks. 306 – Invest in Social Media. Believing that Social Networks are free is also a widespread error. Effectively opening an account and managing them is possible for free, but it is necessary to invest and carry out promotional campaigns (correctly segmented) to increase the reach and interaction with your publications. 307 – Transcribe and optimize your audiovisual content. Do not optimize the images on your website, it will be very difficult to position your website. First of all because Google bots do not interpret images or videos (only text and code), so you can have the best video, but Google will not know how to position it through content and keywords. Secondly, if you do not use adapted images, they can be pixelated or they can be very heavy for the web format. Something that slows down the loading time of your website. 308 – Work with professionals . If you go to people who are not really trained in Social Media, SEO, SEM and Marketing, it can lead your company to waste a lot of time, a lot of effort and of course a lot of money. The best definition is that Marketing is the compendium of actions and strategies that help optimize all resources (technical, human and economic) so that your campaigns meet your goals. 30 mistakes that companies make in Online Marketing
Actions to improve Customer Service
309 – Take a picture in your business to the most loyal customers , create a collage with all of them and focus on Instagram . Etiquétalos in the image and accompany the text with the hashtag #ClientesdelMes. 310 – Once a month, at times or days when your company does not open, it offers your clients the opportunity to contact and ask for advice through WhatsApp, a Facebook post or with a hashtag on Twitter. You can offer answers, tutorials, ideas or solutions to your questions. Set the exact day and the time slot you are going to use. 311 – Create online or offline satisfaction surveys or surveys in order to listen to contributions and improve your services. Pay attention to their observations and make their advice visible so that your clients see that their suggestions have paid off. 312 – Create a private Facebook group to serve the public with your closest and most involved customers, including your brand ambassadors. 313 – Leave a section of opinions for the client in your newsletter and give them the opportunity to express privately, and even anonymously, their opinion about your services and products in order to improve. 314 – Use tools ( Mention , Social Mention , Hootsuite , Social Sprout , etc.) to help monitor, detect comments, opinions and mentions about your brand or sector. 315 – Prepares very well person in charge of giving the information by phone or email. It is important that you be kind, patient and thoroughly familiar with the products, services, schedules and dates of your business activity. That knows to give the arguments well and to transmit the strengths of your brand (quality, competitiveness, etc). 316 – Create contact forms in all landing pages of your website. Also add the email and phone number to facilitate contacting you directly. 317 – Use platforms ( Zendesk type ) and mobile applications (Inbox) with an efficient notification system , which will help you to improve the speed of response to the frequent questions of your clients or users in social networks. 318 – Create a private area on your website or an exclusive landing page for clients with tutorials and screencast about the most frequent questions and doubts. 319 – Check all the criticisms and negative opinions you find on the internet. Make a list with the most common failures to solve them and try to contact the people who made them to attend them and try to solve them one by one. If you bring them to fruition, ask them to eliminate the negative opinion.
Actions for your WordPress site
320 – Change the passwords of all users , especially those with administrative permissions, to be strong and difficult to identify. They must have uppercase, lowercase, numbers and special characters. 321 – Install a cache plugin like W3 Total Cache to accelerate the loading speed of your site by offering a static saved version of each page. 322 – Install a security plugin like Wordfence that avoids brute force attacks, DDOS and modifications to the files of your installation, while warning you of possible attack attempts. 323 – Change the theme , choosing one that is created with HTML5 and CSS3 code, be it responsive , minimalist, fast loading, easy configuration, with personalization tools and compatible with visual layouters. 324 – Reduce navigation menu items to the minimum necessary for your brand and services. In this way you will improve the percentage of clicks and conversion into effective actions. 325 – Model and design the cover of your site so that all its sections and sections generate actions of visitors to your products or services, avoiding that there is any link to other external sites. 326 – Instantly install and configure an SEO plugin such as All in one SEO Pack or Yoast SEO, making sure to complete all the integration settings with social networks and webmastertools . 327 – Change your site to a WordPress optimized hosting , with exclusive tools such as easy management of file and folder permissions, specific security rules and, above all, specialized WordPress support. 328 – Always use the latest updated version of WordPress, plugins and themes to keep up to date with vulnerabilities and possible hacker attacks. 329 – Install and configure backup tasks using a plugin such as BackWPup or similar, that automate database backups, configuration files and uploaded files. 330 – Check that the files and folders of the WordPress installation have the correct permissions : 644 for files, 755 for folders. Otherwise, change them from the panel of your hosting or through your favorite FTP client. 331 – Install a system of protection against spam in comments and pages of access and registration as reCaptcha Google. 332 – Enables the GZip compression to improve the charging speed of your WordPress, accessing the hidden page configuration WordPress http://midominio.com/wp- admin / options.php and changing the parameter gzipcompression 0 to 1 . 333 – Avoid and eliminate any error 404 (page not found) from your site by means of the Broken Link Checker plugin, which reviews your entire site and links to show you any internal or external error and offers you the solution. 30 questions and answers from WordPress that you should know 24 tricks to improve the speed of your WordPress The 20 best premium templates of 2015 for WordPress
Actions for Geolocation
334 – Da high your local business on Google My Business and complete the registration process and verify your location to appear on Google Maps . It includes all the information regarding the schedule, contact and links of the company. 335 – Collect the best photos of the premises and the employees in the company to include them in the Photos section of your local Google My Business page. 336 – Contact a photographer or Google certified agency to include your business Business View service to incorporate a 360º visit of your facilities. 337 – List your ambassadors, employees, friends and family and ask them one by one by phone, email or private message for a review for your company on Google Maps. 338 – Personalize the signing of your newsletter and the emails of the entire team, including a map and the location of the company. 339 – Make a list and group by theme the different social networks, apps and online tools based on geolocation to value your business and increase visibility through other channels such as: Foursquare, Yelp, 11870, retailer, Minube, Tripadvisor … 340 – Detect if there are lists of companies of your theme made by other users on blogs or relevant websites in which to include your company and encourage inbound links (backlinks). 341 -Edit and configure the footer and the contact form of your web page to include information and link to your location in Google Maps. 342 – Register your business on Facebook by creating a Fan Page of the “Local Business” category to include the Facebook Places ratings section . Get at least 15 clients, ambassadors and personnel related to the brand to leave their assessment and comment.
Actions with Influencer
343 – Detect the influential people in your sector, both for their blogs and in social networks, through tools and platforms or lists and recommendations of bloggers. 344 – Write comments on the best entries of their blogs contributing content and complementary points of view. 345 – Write a post with a list of the major references in your sector and link their blogs, or make compilations that allow you to add hyperlinks to the influencers’ websites . Mention them when you share it on social networks. 346 – Give or lend your product to the influencers to try it. Share the results and ask them to recommend it on social networks. For example, publish a tweet with mention and a photo with the product on Instagram or Facebook. 347 – Create a collaborative article by interviewing experts around a topic and highlight the specialty of each one. Link them in the post and disseminate the material in your social networks mentioning them to everyone. 348 – Create an offline meeting by inviting prominent bloggers from your sector and invite them to write about the event or help you spread the word. 349 – Specialize in a subject and request to write as a guest posting (free of charge) on the blog of an influencer or of several of your sector. 350 – Create a list on Twitter with the influential people . Participates frequently in their communication by retweeting, highlighting and adding value to their content. 351 – Create a publication on Facebook with an image that highlights the major references in your sector. Mention them or label them in the photo so that they find out and increase the possibilities of diffusion.
Web Analytics Actions
352 – Configure goals by conversion in Google Analytics to study which visits meet your goals, and what sources of traffic and content help you achieve them.
353 – Do a study of the Conversion Funnel in your web to discover and analyze in which phase of the sales process you lose more user and how to improve each one.
354 – Create a custom report or Dashboard with all the important metrics for your business. This way you will have all the important data in sight and you will be able to monitor the results more easily.
355 – Create events for the most important buttons, links or forms on your website so that you can track and study how many people click on them and where they come from.
356 – Create a dashboard with access to all your Google Analytics accounts and thus be able to examine how many visitors you have in all of them in real time and data of all of them in the same site. You can use Cyfe, Gecko Board or others.
357 – Make a study of which reference web pages send you more traffic and thank them and strengthen the collaboration with them. Maybe they can link you more and send you even more visits.
358 – Configure Universal Analytics to have demographic data of age and sex of your visitors. Redefine your target audience and discover the sources of traffic sent to you by a public more related to your needs.
Other types of varied actions
359 – Make a list of possible associations or foundations in favor of the environment, the rights of children, people at risk of social exclusion or groups that encourage support for the sick and the investigation of diseases. Decide which ones you can join and how you can participate in their initiatives.
360 – Make a collection of healthy lifestyle habits that you can encourage among your employees, clients and followers. Think formulas and actions to promote these initiatives and give visibility through your blog and social networks.
361 – Include in your database the birthday of your customers and social networks fas you can get. Have a special detail with them that day: a small gift to collect in your stores, a discount on your next purchase or a personalized publication on Instagram or Facebook.
362 – Make a list of all important events and appointments in your sector and think carefully if you are interested in sponsoring any. If so, offer yourself to the organizers.
363 – Make a selection of famous or prominent public figures (actors, singers, television presenters, athletes …) who could be good ambassadors for your brand. Think, especially in the people that hook with your target audience. Send them your products or services for free.
364 – Create a list of traditional newspapers and magazines (print media) that may be interesting for your potential customers. Poses the possibility of announcing yourself in one.
365 – Create flyers and cards with your corporate image and good copywriting to deliver to nearby stores and businesses whose target audience matches yours. If you have, for example, a hairdresser for women, it would be interesting to reach agreements with fashion stores, accessories, shoe stores, beauty centers or restaurants in your area to have your cards or flyers (and yours).
