Today in this article we will discuss top SEO ranking factors. By following these SEO factors, you can increase both your website traffic and Google Search Engine Ranking. SEO is very important for Google ranking and traffic improvement, but you should also have the right SEO skills knowledge. So here we will tell you about Top SEO Ranking Factors that will help ease your blogging journey.

Now the search engines have become very smart and if you want to rank your website or blog then you have to follow the latest SEO factors.

But before discussing “Top SEO Ranking Factors”, we will know what is SEO.

SEO’s full form is Search Engine Optimization. With the help of SEO, we can bring our blog to the first page of Google and popular search engines.

There are two types of SEO: on Page SEO and off Page SEO.

Before this, we have provided many articles on SEO, but here we will talk about Top SEO Ranking Factors.

So, let’s start the article of web SEO ranking factors ……

Top SEO Ranking Factors 2018

1. SSL Certificate (HTTP Secure)
Google checks out any website before it is safe or not. If it is not secure then its Google ranking gradually decreases. Secure site means SSL certificate is installed on site. You can see it in the browser.

If the site has an SSL certificate installed, the HTTPS of green color will appear in the address bar of your browser and if not, only the HTTP will appear.
2. Content Quality and Length
The most important thing is that your writing skills should be very good, visitor should not be bore after reading your post. If you do perfect SEO, but do not write good content then your SEO is useless and visitors will never visit your site again.

So always write meaningful and helpful content.

Post length plays an important role in blogging because Google offers more Ranking to Long Posts. Your content should be between 700 and 800 words. But keep one thing in mind, do not write nonsense to increase the post length.

3. Quality Backlinks
Backlinks is the oldest and most important ranking factor. Backlinks are also very important to improve domain authority, Google website ranking, and website traffic.

If you create bad backlinks for your site, it can badly damage your website ranking. Therefore, always create high-quality backlinks for your website or blog.

4. Website loading speed
Your website loading speed site ranking is a very important factor. This affects the search engine rankings very much because Google places importance on the fast loading website, and Google has said in its algorithm that the website which is fast loading in search engines will also improve its ranking.

5. Image Optimization
Always use the target keyword in the ALT Tag of Image, but there are many bloggers who do not use the target keyword in the ALT Tag of the image, which are on Page SEO factors, according to On Page SEO Optimization Target keyword should be used.

6. Use SEO Friendly URLs
Make your URLs short and search engine friendly. Use the target keyword in your URL.

Excluded from such URLs: or long URLs:

SEO Friendly URL:

7. Use Keyword in Title
This is the most important factor in SEO ranking factors. At the beginning of your title, always try to add target keyword. Sometimes it may happen that if you have trouble keeping it at the beginning, keep it in the middle.

8. Use Responsive Design
Google penalizes sites that are not responsive design / mobile friendly Therefore, to avoid penalizing Google, make your site mobile friendly.

9. Internal links
If you do internal linking in your post, it will improve your website SEO, visitor spend more time on your site, and your site’s Bounce rate is also less. Google also treats your content as quality content.

10. Social Signal
How often your content is shared on the social site, Google also monitors and estimates how much people are liking your content.

So always share your content on social site and add social buttons to your site. So if your reader likes any content, then he can easily share it.

11. External Linking
Like internal linking, you also need external linking in your article and it is most important on on-page optimization.


1. Myth of the Aging Domain

2. Usage of Keywords in Domain

3. Use Keyword as First Word of Domain

4. Domain Registration Length

5. Keyword in Sub-domain

6. Importance of Domain History

7. EMD (Exact Match Domains)

8. Battle of the Titans – Public vs Private WhoIs

9. Penalty for WhoIs Owner

10. Country Code TLD

On-page Optimization

11. Keywords in Title

12. Title Tag Starting with Keyword

13. Keywords in Description

14. Keyword in H1 Tag

15. Frequently Used Keyword in Phrase Document

16. Length of Content

17. Keyword Density Factor

18. LSI Keywords in Content

19. LSI Keywords in Title and Meta Description

20. Duplicate Content

21. Page Loading Scheme with HTML

22. Page Loading Scheme via Chrome

23. Canonical = Rel

24. Optimization of Images

25. Recent Updated Content

26. Magnitude of Content Updates

27. Historical and Page Updates

28. Prominence of Keywords

29. Keywords in H2 and H3 Tags

30. Order of Keywords

31. Outbound Link Quality

32. Outbound for Link Theme

33. Grammar and Spelling Check

34. Syndicated Content

35. Supplementary Content that Helps

36. Multimedia with Content

37. Number of Outbound Links

38. The Number of Internal Links on a Page

39. Quality of Internal Links of the Page

40. Broken Links

41. Readability Score

42. Links that are Affiliated

43. HTML Errors

44. Domain Authority for Page Hosts

45. Page Rank of the Page

46. URL Length

47. URL Path

48. Human Editing

49. Page Category Matters

50. WordPress Tags

51. Keyword Usage in URL

52. URL Strings

53. Siting References and Source Links

54. Bulleted Pointers

55. Page Priority in Sitemap

56. Excess Outbound Links

57. Page Age

58. Quantity of Other Keywords for Page Ranks

59. User Friendly Layouts

60. Parked Domains

61. Helpful Content

Site Level Factors (Get your site ranking)

62. Quality-rich, Unique Content

63. The Most Important Page – Contact Us

64. Domain Trust

65. Website Architecture

66. Website Updates

67. Limiting the Number of Pages

68. Importance of Sitemap

69. Site Uptime

70. Location of Server

71. The SSL Certificate

72. Service Terms and Privacy Pages

73. Duplicate On-site Meta Information

74. The Breadcrumb Navigation

75. Mobile Optimization

76. YouTube

77. Site Usability

78. Usage of Google Analytics and Webmaster Tools

79. Reviews and Feedback

Backlink to Boost SEO Ranking

80. Backlinks from Aged Domains

81. Linking Root Domains

82. Linking from Separate C-Class IPs

83. Page Links

84. Image Links

85. Use Links from .edu or .gov Domains

86. Page Authority

87. Domain Authority

88. Get your Competitors’ Links

89. Social Shares for Related Pages

90. Links from Bad Neighbors

91. Guest Posting

92. Linking to a Domain Homepage that Page Sits On

93. The List of Don’ts for Link Building

94. Diversity in Link Types

95. Sponsored Links or Other Words Around the Link

96. The Powerful Contextual Links

97. Excessive 301 Redirecting to the Page

98. The Backlink of Anchor Text

99. “Internal Link Anchor Text”

100. Attribution of Link Title

101. The Country TLD for Referring Domain

102. Content Link Location

103. Page Link Location

104. Linking Domain Relevancy

105. Page Level Relevancy

106. Text Around Link

107. Keyword Used in Title

108. Positive Link Velocity

109. Negative Link Velocity

110. “Hub” Page Links

111. Links from Authority Sites

112. Links used as Wikipedia Source

113. Backlink Age

114. Co-occurrences

115. Real site link VS Splogs

116. Reciprocal Links

117. Natural Link Profile

118. Content Links – User Generated

119. Links from 301

120. org Micro formats

121. DMOZ Listed

122. The Trust Rank of Linking Site

123. The Number of Outbound Links on Page

124. Profile Links in Forum

125. Word Count in Linking Content

126. The Quality of Linking Content

127. Site wide Links

Google User Interaction Factors

128. The Organic CTR for a Keyword

129. The Organic CTR for all Keywords

130. Bounce Rate

131. Direct Traffic

132. Repeat Traffic

133. Sites that are Blocked!

134. Chrome Bookmarks

135. Google’s Toolbar Data

136. The Number of Comments

137. “Dwell Time”

The Algorithm Rules, You Need to Know

138. QDF (Query Deserves Freshness)

139. Query Deserves Diversity

140. Browsing History

141. Using Search History

142. Geo Targeting

143. Google+ Circles

144. DMC Complaints

145. Safety Filter (Safe Search)

146. Domain Diversity

147. Transactional Searches

148. Local Searches

149. Google News Box

150. Brand Preference

151. Shopping Results

152. Image Results

153. Easter Egg Results

154. Single Site Results from Brands

Social Media Signals

155. Number of Tweets

156. Twitter Authority in User Accounts

157. Facebook Likes

158. Facebook Shares

159. Facebook Authority in User Accounts

160. Pinterest Pins

161. Voting for Social Sharing Sites

162. Number of Google+1s

163. Google+ User Accounts Authority

164. Known Authorship

165. Social Media and its Relevance

166. Website Level Social Signals

The Big Brand Names – A Relevancy Signal

167. Brand Name in Anchor Text

168. Branded Search

169. Website Having Facebook Pages and Likes

170. Websites Having Twitter Profile with Followers

171. The LinkedIn Company Page

172. Employees Listed in LinkedIn

173. Social Media Accounts and its Legitimacy

174. Brand Name in New Site

175. Co-Citations

176. RSS Subscribers

177. Office Location with Google+ Local Listing

178. Website also, is Tax-Paying Business

WebSpam Factors – On-site

179. The Panda Penalty

180. Linking to Bad Neighbors

181. Redirecting

182. Popups and other ads

183. Over Optimization of Site

184. Page Over-Optimization

185. Advertisements Above the Fold

186. Affiliated Sites

187. Hiding Affiliate Links

188. Auto-generated Content

189. Excess of Page Rank Sculpting

190. IP Address Spam

191. Meta Tag Spamming

Off-Page Web Spamming


192. Influx of Phony Links

193. Penguin Penalty

194. Link Profile with Highest Number of Low-Quality Links

195. Linking Domain Relevancy

196. Unnatural Links (A Warning)

197. Links from same class C IP

198. Manual Penalty

199. Poison Anchor Text

200. Selling Links

201. Google Sandbox

202. Disavow Tool

203. Google Dance

204. Reconsideration Request

205. Temporary Link Schemes – A Big “NO”